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Patient Attraction Episode 224
My friend Max Gotcher over at Summit Practice Solutions shared a report from Gallup, the polling people, with me not long ago, and I shared it with some of you via email. It’s called “The Myth of Social Media,” and we’re going to spend today and the rest of the week talking about the details. Come back after the break.
– Hi, I’m Colin Receveur, CEO and founder of SmartBox Web Marketing.
– Given that we do web marketing, you might expect me to be very high on social media marketing.
– After all, I bet many of you are getting plenty of proposals and sales calls from marketing companies about how they can manage your social media presence and bring you more customers.
– So let me give this disclaimer up front:
– Social media is fun.
– It’s a great way to connect with old friends, family and even existing patients.
– It is NOT, in any way, shape or form, a good business investment.
– At least, organically posting on Facebook and Twitter all the time are not good investments.
– The ROI is just too low.
– Let me give you one big statistic:
– A study by Outbrain shows that search is the #1 driver of traffic to content sites, beating social media by more than 300%.
– Now Gallup has come out with even more information about WHY that is true.
– But today, I’m going to tell you why so many companies are pitching you to manage your social media, and why so many of you are falling for it.
– In one day, according to Gallup:
– Facebook users post 4.75 billion items of content
– Twitter users send 400 million tweets
– Instagram users “like” 1.2 billion photos
– YouTube users watch 4 billion videos
– Here are a couple of more stats:
– 72% of U.S. adults use these channels, with the majority saying they use them several times a day.
– According to BIA/Kelsey, U.S. companies spent $5.1 billion total on social media advertising in 2013.
– By 2018, that number is projected to grow to nearly $15 billion.
– When we come back tomorrow, I’m going to let Gallup tell you what I’ve been telling my clients for years.
– Until then, keep moving forward.