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Patient Attraction Episode 408
User experience, frequently called UX, has become a hot topic in the web design world. UX can be the difference in whether someone stays on your dental website for 3 seconds or 30 minutes. I’ll tell you how to improve your dental prospects’ UX when we return.
– Colin here on day 3 of our look at websites that convert prospects into patients.
– Today we are going to talk about how easy your website is to use.
– This is a big part of the user experience.
– You might have a lot of great information and content.
– Your design might be fantastic and convey exactly the message you want viewers to have.
– But if those prospects are frustrated trying to find what they want on your site, it will all be for nothing.
– There are just too many options and choices for people to spend their time struggling to navigate your site.
– So let’s start there.
– You dental website should be easy to move around on.
– It should be clear in both the traditional and mobile site how to find what you are looking for.
– Here are a couple of basics:
– Make sure basic site navigation is located in your site page footer.
– Primary navigation should be easy to follow and find.
– This is usually along the top of the page.
– We like to use tabs and a series of drop-down menus.
– Don’t give too many options on a page.
– We generally don’t like to see navigation that goes three or more levels deep.
– You also should include internal links within your copy.
– Another important factor to consider is consistency.
– Your website’s navigational elements should be the same across each of the pages.
– This gives the site a uniform look and feel, and reduces confusion for the user.
– There usually are three types of pages:
- Inside pages, which are the sub-pages that contain the content of the website.
- Landing pages.
– Landing pages are where users who click calls to action or PPC campaigns go.
– Keep these elements in mind and you will improve the UX for visitors – and your conversion rate.
– Tomorrow we will begin a more in-depth look at website content.
– Until then, keep moving forward.