Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Patient Attraction Episode 530: Use or Lose Your Dental Google My Business Page
I strongly recommend that you have a great Google My Business presence, so over the years, I have done quite a few podcasts on Google My Business, which combined Google Places and Google+ Local into one. Now, Google may remove your Google My Business page if you aren’t keeping it updated. I’ll tell you more about that when we return.
– Colin here and welcome to the Saturday edition of the Patient Attraction Podcast.
– Google My Business simplifies how you present your practice across the various Google platforms.
– It allows you to post your location, keywords about your practice, a description, and images.
– You also can:
– Update information about your business across Search, Maps and Google+ from one location.
– Use apps on Android and Apple mobile devices.
– See and respond to reviews of your business and track ratings over time from one location.
– See the numbers of views and clicks you get and where patients are when they request directions.
– And manage multiple office locations from one place.
– Patients can also post reviews about your practice.
– But Google put quite a charge in the online marketing world when bloggers started reporting over the summer that Google would unverify Google My Business accounts that had been inactive for six months.
– At first you think, “Six months. That’s a long time.”
– But when was the last time you LOGGED IN to your Google My Business Account?
– Google is sending users an email to confirm they are still actively managing their page.
– If Google doesn’t get a response, it will unverify the page.
– And that’s bad.
– An unverified page confuses prospects, who may not be sure if you’re still in practice or not.
– Fortunately, this is a pretty easy fix:
– Keep your Google My Business Page updated!
– This means signing in and adding pictures, adjusting the content, posting video, posting announcements, etc.
– I don’t mean every day, of course.
– But periodically.
– This is also important because there are reports that Google has begun removing Google+ pages that are unverified.
– This would leave your practice’s main presence as Google maps or search engine results pages.
– But, as I said, you can avoid any of these problems by simply keeping your Google My Business up to date.
– This will be good as people search locally for a great dentist such as yourself.
– To see more podcasts about Google My Business, go to www.smartboxwebmarketing.com/tag/google-my-business/.
– Our clients, of course, don’t have to worry about any of this because we handle it all for them.
– If you’re ready to discover what my clients know that you don’t about attracting patients online, you should schedule a Patient Attraction Blueprint Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. For more information, go to smartboxdentalmarketing.com/blueprint.
– Until tomorrow, keep moving forward.