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Twitter’s Changes Impact Dentists’ Marketing

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Patient Attraction Episode 778

If your social media includes Twitter, I’ve got some bad news for you. Twitter has gone the way of Facebook, and your tweets are being seen by far fewer people than you believe. I’ll be right back to tell you how dentists can keep Twitter a viable platform for attracting more and better patients.

– Welcome to the Patient Attraction Podcast.

– I’m Colin Receveur.

– Twitter announced in March that it was copying Facebook’s move to increase ad revenue.

– Both social media platforms have now implemented an algorithm to limit how far your post or tweet is shared.

– Those algorithms function as a firewall.

– So not all the people who used to see your content are seeing it anymore.

– This severely limits your reach.

– It also limits Twitter’s effectiveness in helping you attract new dental patients.

– Twitter hopes that you’ll buy an ad – or six – to get around the restriction.

– But there’s an easier way to keep getting your message out to current and prospective dental patients.

– Twitter has an opt-out feature.

– According to an article on The Country Caller, here’s how you can tell your Twitter followers to keep getting your tweets.

– Step 1: On the right-hand side of the screen, select the Profile and Settings option.

– Step 2: Select Settings, then select Account.

– Step 3: In the Content section, uncheck the “Show me the best Tweets first” box.

– Step 4: Click on Save Changes.

– For your phone or tablet, select Accounts, then Timeline personalization, and switch the bar to the left.

– If you have your Twitter followers’ email addresses, that could be a good way to notify them.

– If not, you may have to tweet them one at a time or in a list tweet with the opt-out instructions.

– The ROI on social media is already tough to measure.

– Make sure that your followers follow these opt-out instructions to keep your tweets in front of them.

– Dr. Woody Oakes, President of Excellence in Dentistry, learned this from my book “How to Stay in Front of Your Patients Until They Are Ready to Buy”:

– “Patients have to have seven positive interactions with you before they actually buy or do business.

– “So, that means they see your billboard, they see your Twitter, they see your website, and so on seven different times before considering your practice.”

– Make no mistake: Every new patient contact counts.

– Make sure your Twitter feed is reaching the patients you want.

– Are you ready to fast-track your success? Are you ready for more patients, more profits, and more freedom? If so, go to smartboxdentalmarketing.com/application or just smartboxdentalmarketing.com and click the green button on the right that says “Get Your Marketing Analysis.”

– Until next time, keep moving forward.

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If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.