They’re Coming for Your Dental Patients

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Patient Attraction Episode 855

In yesterday’s podcast, I told you about the trifecta of dental competition – new dental graduates and dentists delaying retirement, corporate dentistry, and large group practices. Today, I’m going to dig a little deeper into why larger practices are becoming more common and what that means for you. Stay tuned.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Thanks for watching the Patient Attraction Podcast™.

– Here’s some interesting news from the ADA’s Health Policy Institute.

– Between 2008 and 2012, the total number of people working in very small dental practices – less than 20 people – stayed pretty much the same.

– In the same time frame, practices with 20-99 employees grew by more than 10 percent.

– Large practices with 100 to 499 people increased their employment by nearly a third.

– And even practices with more than 500 employees had employment growth over 20 percent.

– The writing is definitely on the wall, and you should read it carefully.

– Because those latest figures are nearly four years old, and you can bet that things have gotten even worse for the one- or two-dentist practices.

– Dentistry is “going big” through mergers and acquisitions, and the rise of corporate dentistry is adding fuel to the fire.

– Depending on your market, larger practices are your competition now, or they will be in the near future.

– They’re going to take your new dental patients, and even some of your current ones.

– How are you going to meet that challenge?

– Because when it comes to advertising, the large practices can do what you do AND do a lot more of it.

– You can keep throwing marketing dollars at your competition, but the odds are good that it won’t work well enough.

– And like anything, you’ll reach a point of diminishing returns.

– It’s time to do something different to get the patients who will help you grow your practice.

– The patients who aren’t driven by price but instead want a dentist they can trust and relate to.

– Those are the patients who stay, pay, and refer.

If you’re not getting the new dental patients you want, check out my book “Attract More Patients in the Next 6 Months Than in the Past 6 Years.”

– The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at while supplies last.

– There’s a new way to get the patients you want, and the book will tell you how to do it.

– Or, you can contact SmartBox Web Marketing.

– We work with more than 550 dentists on three continents to help them get more patients, more profits, and more freedom.

– And we can do the same for you.

– One thing’s for sure – if you keep doing what you’ve always done, you’ll get less and less as time goes on.

– Tune in to our next podcast.

– Until then, keep moving forward.