“These Are Not The Dental Patients You’re Looking For”

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Patient Attraction Episode 1170

If you caught the Star Wars reference in the title of this podcast, relax. I’m not going to try Jedi mind tricks on you. What I am going to do is talk about why you’re working too hard for too long for too little. About how you’re practically roller-skating between operatories trying to keep up with a packed schedule. And about why the idea of time away from the practice has become a fading dream. I’m going to talk about how you can make dentistry everything it’s supposed to be. Stay tuned.

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– I’d like to share something that Dr. Travis Watson of Marietta, Georgia, said:

– “A consistent goal that we have is to continue to have the new patients come in that are high-quality, who are interested in comprehensive dentistry …

– “… and really just want something better for themselves and aren’t just what we call single-tooth type situations.

– “They’re more of the fine cases that we enjoy doing.

– “So that’s always going to be a goal for us as we move forward with a company like SmartBox to help us with that.”

– Think about that for a second.

– Dr. Watson has a goal of getting better patients, patients that aren’t one-and-dones, insurance-driven, or price shopping.

– That’s because he’s figured out that with the right patients, he can earn more while working less.

– What kinds of patients are in your chairs?

– And what kind of average case value are you getting?

– Dentistry was never intended to be a volume-driven profession.

– But that’s what it has evolved into for way too many dentists.

– They’re working too hard for too long for too little because they’re not attracting the right kind of patients.

– Let’s be clear – almost every practice has some relatively low-value patients.

– But there’s a huge difference between having some of those patients and having mostly low-value patients.

– The second scenario is what keeps dentists running frantically between operatories.

– So let’s talk about what it takes to get better patients in your practice.

– If you’re advertising on price, specials, discounts, or insurance, you’re not going to get many high-value patients.

– Someone who’s looking at a full-mouth reconstruction isn’t going to care much about a 5 percent discount for prepayment.

– They’re interested in finding the right dentist for them.

– The right dentist is the one they like, trust, and consider the dental expert to solve their issues.

– It’s nearly impossible to convey all that with traditional dental marketing.

– Convincing a better prospect is a process, not a single event.

– All of your marketing has to work together to gradually persuade prospects that they should choose you.

– That’s particularly true for your online marketing because today’s dental prospects overwhelmingly begin their search for a dentist online.

– Your website, your blog, and your social media have to present a consistent impression of you and your staff.

– Your online patient testimonials have to reinforce that impression.

– Better dental patients want to know 3 things.

– Number 1: Will you understand my dental issues and not judge me?

– Number 2: Can I trust you to take good care of me?

– Number 3: Will choosing you as my dentist make my life better?

– In short, the relationship aspect of choosing a dentist is even more important to better patients than price.

– Most dentists struggle to answer those questions in their marketing.

– And they’re too busy seeing too many patients for not enough money to revamp their marketing.

– That’s where SmartBox comes in.

– SmartBox provides a steady stream of better patients to dentists so they can focus on actually doing the dentistry – but with better patients and much higher case values.

– If you want to make dentistry everything it was always supposed to be, here’s your first step.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session™.

– It’s a 25-minute phone call that results in a completely personalized Patient Attraction Roadmap.

– The Roadmap will give you recommendations for thriving in spite of the competition in your market.

– And your Patient Attraction Roadmap™ is completely free, and there’s no obligation.

– Your path to getting better patients in your chairs requires a 25-minute investment of your time.

– You can make that investment or keep working too hard for too long for too little.

– Join me for our next podcast.

– Until then, keep moving forward.