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Patient Attraction Episode 755
Drip marketing campaigns are a very effective way to stay in front of your current and prospective dental patients. For maximum effect, you need to follow the “Rule of P’s.” I’ll be back after the break to tell you more.
– Welcome back to the Patient Attraction Podcast.
– I’m Colin Receveur.
– Drip email marketing campaigns have proven to be very valuable for dentists.
– I recommend they use an automated system such as Infusionsoft.
– Automating your campaign means that you’ll never miss a mailing.
– There are three primary considerations for drip email campaigns.
– Those are the three P’s: Personality, Packaging, and Pace.
– Personality consists of the human factors that make your message relatable.
– Usually, it will be your personality that sets the tone.
– If you have difficulty revealing yourself in your marketing, check out yesterday’s podcast.
– Needless to say, your content should be interesting and helpful.
– But you have to sell it.
– Packaging is the overall visual impact of your email.
– If you’re doing your own marketing, there are email templates that you can adapt.
– Make sure the template you choose is consistent with your branding.
– And the last P is Pace.
– There’s a “Goldilocks zone” between contacting your patients too often and too seldom.
– Patience is required for a drip marketing campaign to work.
– You should think in terms of quarters, not months.
– Experience will be the best teacher, but to begin, consider sending one email a week, or roughly 12 over the quarter.
– That keeps you in front of your patients without being intrusive.
– Follow this “Rule of P’s” for successful drip marketing campaigns.
– Want to know more?
– Check out my book “Attract More Patients in the Next 6 Months Than in the Last 6 Years.” The book is the culmination of all my marketing expertise, and it can be yours for only the $4.97 cost of shipping at www.MoreAndBetterPatients.com while supplies last.
– Join me for tomorrow’s podcast.
– Until tomorrow, keep moving forward.