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Patient Attraction Episode 603: The Dentist’s Guide to Developing/Editing Incredible Content – Part 2
Colin here, and welcome to the Patient Attraction Podcast. Yesterday I covered some of my favorite writing tips and provided a checklist for how you can make your writing stand out to your patients and prospects. Today I’m going to provide the second half of my Top 10 writing and editing tips. Stay tuned.
– I hope you’ve already had time to start using some of those writing and editing tips from yesterday.
– Let’s get to the rest of the list.
- Write a clever headline.
– You’ve heard the saying that you only get one chance to make a first impression, right?
– Well, the headline is that chance.
– Without a unique, interesting, informative or clever headline, you can kiss your chances of someone reading your copy goodbye.
– We talked about writing good dental headlines recently, so I won’t say any more about this.
- Use keywords for SEO
– Keywords are one of the tools you should use to develop effective marketing campaigns.
– Find keywords that are relevant to the audience you want to attract and use those keywords in your content, including the headline, body and call to action.
– The key is to use the keywords in a way that follows the theme or thesis of the story.
– We just talked about this, too, so we’ll move on.
- Touch-up copy and add links.
– After you’re finished writing your copy, give the document a final edit and look for areas to place attribution and links.
– Links are an incredible way to show the credibility of your writing, and search engines favor content that links to credible and authoritative sites.
– If you have useful links to add, check to make sure they are live before publishing your content.
– The last thing you want is a broken link to annoy your readers or hurt the credibility of your copy.
- Final copy sweep.
– This is arguably one of the most important aspects of the editing process, because it’s the last time you’ll view the copy before it is published.
– This is the time to double check all links, scan your copy for errors, and to review the overall thesis and flow of the content.
– Does the content make sense and is it easy to read?
– Am I making claims that are false or potentially harming my company with any of the content?
– Think about these questions as you give your document a final read.
- Distribute your content.
– After spending so much time crafting a message, it would be a shame if it went unnoticed or unpublished.
– Find an outlet for your copy, whether it’s a blog, press release, email or web content.
– Use social media or email to promote your content, or find ways to have other credible sites republish or link to your work.
– When credible or high-performing sites publish YOUR article and link to your website, it serves as a major boosts to your SEO.
– Think about these 10 critical writing tips the next time you are crafting a digital marketing campaign. – Following these steps will give you better content and show your expertise.
– Join me again tomorrow for a special Wayback Wednesday podcast.
– Until then, keep moving forward.