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The Dental Marketing Race Is Heating Up

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Patient Attraction Episode 1058

If you feel like you’re in a race to get more new dental patients, you’re right. Dentistry is becoming hypercompetitive, and there’s little value in placing anywhere except first in that race. If your patient attraction efforts have you trailing the pack, stay tuned. I’ll be right back to tell you how you can take point and keep it against your competitors.

– Thanks for watching the Patient Attraction Podcast™.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.  

– Have you been paying attention to the numbers of new dental graduates?

– The figure is around 6,000 per year.

– That’s a lot of debt-ridden, hungry young dentists who are anxious to pay down that debt and open their own practices.

– In the meantime, many of them will go to work for corporate dental chains.

– And that’s not good news for your practice.

– If you’re like most dentists, you’re competing on the basis of specials, low prices, and discounts.

– The people who respond to that kind of advertising are exactly the same people corporate dentistry targets.

– And given how deep corporate pockets are, they can do it longer and better than you can.

– If corporate dentistry isn’t in your market yet, you’re very fortunate.

– Because the corporate chains go where there’s money to be made.

– And when they arrive in your market, you’ll be in for the race of your life.

– Or maybe you’re already struggling to fill your chairs because your market is very competitive.

– If that’s true, and you market your practice like everyone else, you’ll get fewer and fewer new patients as time goes on.

– Everyone chasing the same pool of patients in the same way isn’t a very pretty picture.

– The odds are against you winning that race.

– I have a recommendation, and you may not like it.

– And that’s to quit running.

– That price-driven, insurance-driven pool of prospects isn’t the only one out there.

– In any given market, about 20 percent of the population has the discretionary income to pay more for a dentist they regard as an expert.  

– And one they trust, relate to, and like.

– Those prospects are who you should be targeting, because they’re the ones who will help you succeed and grow your practice.

– You will not attract those better patients by advertising low prices or specials.

– You can’t be the discount dental expert.

– It’s a contradiction, and your prospects won’t believe it.

– If you’re going to succeed against all the competition you currently have – and the greater competition that’s coming – you need to change.

– You need to change how you go about getting new patients.

– Stop chasing and start attracting.

– Dr. James Kiehl in New Hampshire knows that, and here’s what he told us.

–  “Some of the advertising I’ve done in the past was more offer-driven, free exam, X-ray kinds of things.

– “When you bring patients in that way, you’re chasing them with the next offer or they’re chasing you for the next offer, all the way down the line.

– “Since we’ve implemented our SmartBox Patient Attraction System™, we’re definitely getting the quality patients that I want to see come into my practice.”

– You can stop running a losing race and begin winning a different one when you become a SmartBox dentist.

– Our industry-leading Patient Attraction System™ is helping more than 550 dentists on three continents to get more patients, more profits, and more freedom.

– If you’re tired of racing against your competitors, particularly if you feel like you’re losing the race, here’s what you should do.

– Go to smartboxdentalmarketing.com/blueprint.

– Schedule a Patient Attraction System Blueprint™ Session.

– We reserve these sessions only for serious dentists who want to see a patient attraction system that can double their practice.

– You can get more patients, more profits, and more freedom.

– And given that we restrict the number of dentists we partner with in a market, you can get the pole position in this new race for better patients.

– The alternative is to keep running a race that you probably won’t win.

– Join me for our next podcast.

– Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.