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Patient Attraction Episode 712
Ever thought about doing a live video from your dental practice? If not, you should. Live, or streaming, video is a great way to promote new developments. And it’s gotten much easier and less complicated than it used to be. After the break, I’ll begin a 2-day series on why, when, and how to set up a live video event. Stay tuned.
– There’s one good reason for dentists to consider doing a streaming video.
– And that reason is that you want to promote something big.
– In other words, it’s news that your patients and potential patients will care about.
– It could be the latest and greatest piece of imaging equipment or a rocking 3-D printer.
– And you’re going to demonstrate it in action.
– That big news SHOULD NOT BE a new procedure.
– You’ll turn more viewers off than you’ll interest with live video of working in someone’s mouth.
– It may sound odd, but non-dentists don’t like to watch dental procedures.
– For a live video, you’re going to ask your followers and patients to be online at a particular day and time.
– You’re asking for a commitment, and you have deliver something that’s worth their time and effort.
– So, live video is not for new staff hires or a change to the decor.
– It’s for events.
– So, you’ve got some new development that you think would make a great streaming video.
– The first thing to do is to figure out HOW you’re going to go online.
– There are a number of good streaming service providers.
– Once you’ve chosen a provider, check your Internet connection.
– For a medium-quality video image, you’ll need an upload speed of at least 1.5 megabits.
– For a high-quality or HD image, you’ll need at least 4 megabits or faster.
– And your Internet connection has to be solid.
– If you tend to have a lot of random stalls and outages, don’t risk a live video from your office.
– Good speed, solid connection, and you’ve chosen a vendor.
– Now what?
– What kind of camera or cameras are you going to use?
– I don’t recommend that you try to shoot this on your phone.
– Small handheld cameras like your phone are hard to keep steady.
– This is your public face going out in real time over the Internet.
– You’re a professional, and the image you send out to your viewers has to be professional.
– You might consider something like a GoPro HD.
– Another consideration is lighting.
– Grab your camera and do some test video to make sure that what you’re shooting is well-lit for viewers.
– Watch out for bright light sources that can “blow out” the video image.
– And finally, are you going to use your camera’s microphone?
– If so, test it so that you can be aware of echoes, the sound level you need, and any obstacles you may encounter while moving around.
– Tomorrow, I’ll talk about how to prepare for your event and how to promote it in advance.
– Until then, keep moving forward.