Social Responsibility Is Good Business For Dentists

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Patient Attraction Episode 1208

– I’m Colin Receveur.

– Thanks for watching the Patient Attraction Podcast™.

– Dentists don’t think much about their brand.

– Your brand is more than just the name of your practice, a tagline, and your logo.

– A brand is snapshot that conveys the essence of what you are and what you offer.

– It takes time, attention, and a lot of thought to create a successful brand.

– And you have to be able to back up what your brand represents.

– In the last 10 years or so, consumers have begun to indicate a preference for doing business with brands they respect.

– One of the factors that commands respect these days is when companies give back to the public good.

– A number of dental practices take part in annual events such as Mission of Mercy and Give Kids A Smile.

– If you’re not participating in socially responsible events, you should seriously consider taking part.

– Those events raise your profile in the community and increase your name awareness.

– They also lend value to your brand.

– Your office can participate in nondental charitable events such as fun runs and health fairs.

– A majority of millennials strongly prefer doing business with socially responsible companies.

– Beyond brand and name recognition, you can leverage socially responsible community events to improve your search engine results page ranking.

– If your local paper or TV station mentions your practice’s name and provides a link to your website, that’s good for your SEO.

– That’s known as earned media, and it increases your authority, in Google terms.

– You can also do your own “coverage” on your social media, touting your practice’s involvement and charitable giving.

– Keep the buzz going, encourage sharing, and follow up with additional posts.

– This may sound like a lot of work, but remember that the millennials who become your patients next week can remain your patients for decades.

– From a sheer profit standpoint, giving back is good business.

– You can get more patients – and arguably better patients.

– A patient you keep long-term is one you don’t have to spend marketing dollars to replace.

– Beyond revenue aspects, being engaged in the community can help you retain staff.

– You may find that the millennials and Gen Xers you employ enjoy giving back.

– Keeping your staff’s engagement level high is one of the keys to keeping good people.

– Giving back is something you can do to differentiate yourself from the competition and increase brand awareness.

– But you can’t do charitable events constantly.

– There’s a better way to differentiate yourself, and that’s with SmartBox’s Patient Attraction System™.

– SmartBox works with more than 550 dentists on 3 continents to help them get more and better patients.

– We provide a steady stream of new patients so you can focus on doing the dentistry.

– Dr. Jonathan Gilbart of Hagerstown, Maryland, found that his time was much better spent doing the dentistry than doing the marketing.

– He said, “I wanted to find a company that could do everything, as far as marketing, for me …

– “… and put it all together without me having to spend a ton of time learning what search engine optimization was or Google AdWords.

– “I’ve been very happy with SmartBox and their ability to take all the stuff, put it together, and handle that aspect so I can focus on my patients.”

– Find out what SmartBox’s Patient Attraction System™ can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session™.

– Invest 25 minutes of your time to discover how you can get more patients, more profits, and more freedom.

– After the session, we’ll send your free Patient Attraction Roadmap™ as well.

– Making your practice socially responsible is something you and your staff can handle.

– SmartBox will handle getting you a steady stream of more and better new patients.

– Join me for our next podcast.

– Until then, keep moving forward.