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Social Media: The New “Word of Mouth”

Patient Attraction Episode 318

We all remember a time when you walked next door or across the street to ask your neighbors for recommendations or advice. Those moments are becoming more rare, but they are being replaced with online interaction. Stay tuned to find out how the new word-of-mouth advertising can work to your advantage.

– Hello once again, it’s Colin Receveur here.

– Today we are talking about changes in the way information spreads from one person to the next.

– You might remember an age when we shared information about a new restaurant or dentist by talking about it with our friends.

– Or maybe you really hated the new grocery store, so you told everyone you knew to avoid it.

– We did those things using word of mouth in social situations, but times have changed.

– Advances in social media allow us to interact differently.

– We can literally carry access to our friends, family, and acquaintances from around the world in our pockets through social media apps on our smartphones.

– Word of mouth spreads much faster when you can share information with all of your 263 Twitter followers in a matter of seconds.

– The question becomes, “How can I use social media to benefit my dental practice?”

– I have 3 tips to help you get started.

  1. Create an online presence.
    • Current and potential patients want to connect with you through Facebook, Twitter, LinkedIn, and Google+.
    • Doing so gives patients a personal connection to you, which is very important.
  2. Interact with your followers.
    • As you learn to post and spread information through social media, you will get responses and comments.
    • Take the time to respond to those comments so that people who follow your pages know that you are invested in getting to know them!
  3. Be a smart poster.
    • No one wants to be spammed on their social media feed.
    • Choose special offers, star patients, or special videos to post on social media.
    • You don’t want to flood someone with information, but you do want to maintain contact.

– With the right approach, social media can become a very effective tool for marketing your practice.

– We will dig deeper into how to use social media tomorrow.

– Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing - more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.