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Patient Attraction Episode 831
Today’s hot-ticket item is tomorrow’s yawn, and that includes social media. If your dental market demographics skew toward younger people, you should know about a recent finding regarding Facebook. Stay tuned. I’ll be back after the break to run it down for you.
– Thanks for joining me for the Patient Attraction Podcast.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– Facebook is still the dominant social media platform, but there are indications that this may be changing.
– That’s particularly the case among younger people, including future dental patients.
– They’re moving away from Facebook to other social media platforms like Snapchat, Pinterest, and Instagram.
– Those platforms tend to attract different audiences.
– Instagram seems to have a fairly broad appeal.
– But Snapchat is popular with teens, while Pinterest appeals far more to women, although men are catching up.
– And Facebook itself isn’t what it used to be.
– Facebook’s algorithms limit your reach to 6 percent of your dental Facebook page followers, or even less.
– In fact, your reach may be headed to nearly zero.
– It’s pretty much a pay-to-play platform now.
– I’ve never said that dentists should invest their marketing dollars heavily in social media.
– The ROI is just too hard to track accurately.
– And now, with the social media base splintering among different platforms, determining ROI will be harder than ever.
– If social media is a key part of your dental marketing, you’re still better off with Facebook.
– Provided you pay to play.
– You can target your Facebook prospects by location, which is invaluable because dentistry is local.
– But you can also target by demographics, behaviors, interests, and connections.
– Facebook is still dominant, but its base is beginning to splinter.
– Keep close track of future developments or tune into our podcast regularly.
– We’ll keep you posted.
– Some dentists decide to let someone else handle their social media.
– That’s what Dr. Patricia Takacs did after she talked with SmartBox.
– “I thought, I’m going to give this a try, because you hit every aspect of social media that we need to be on top of, and having the son of a dentist, and having the feedback from the marketing people and the top dentists in our profession give their kudos to what you all do, I felt like I had to join this group.”
– Join me for tomorrow’s podcast.
– Until then, keep moving forward.