Social Media “Cons” for Dentists

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Patient Attraction Episode 831

Today’s hot-ticket item is tomorrow’s yawn, and that includes social media. If your dental market demographics skew toward younger people, you should know about a recent finding regarding Facebook. Stay tuned. I’ll be back after the break to run it down for you.

– Thanks for joining me for the Patient Attraction Podcast.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Facebook is still the dominant social media platform, but there are indications that this may be changing.

– That’s particularly the case among younger people, including future dental patients.

– They’re moving away from Facebook to other social media platforms like Snapchat, Pinterest, and Instagram.

– Those platforms tend to attract different audiences.

– Instagram seems to have a fairly broad appeal.

– But Snapchat is popular with teens, while Pinterest appeals far more to women, although men are catching up.

– And Facebook itself isn’t what it used to be.

– Facebook’s algorithms limit your reach to 6 percent of your dental Facebook page followers, or even less.

– In fact, your reach may be headed to nearly zero.

– It’s pretty much a pay-to-play platform now.

– I’ve never said that dentists should invest their marketing dollars heavily in social media.

– The ROI is just too hard to track accurately.

– And now, with the social media base splintering among different platforms, determining ROI will be harder than ever.

– If social media is a key part of your dental marketing, you’re still better off with Facebook.

– Provided you pay to play.

– You can target your Facebook prospects by location, which is invaluable because dentistry is local.

– But you can also target by demographics, behaviors, interests, and connections.

– Facebook is still dominant, but its base is beginning to splinter.

– Keep close track of future developments or tune into our podcast regularly.

– We’ll keep you posted.

– Some dentists decide to let someone else handle their social media.

– That’s what Dr. Patricia Takacs did after she talked with SmartBox.

– “I thought, I’m going to give this a try, because you hit every aspect of social media that we need to be on top of, and having the son of a dentist, and having the feedback from the marketing people and the top dentists in our profession give their kudos to what you all do, I felt like I had to join this group.” 

– Join me for tomorrow’s podcast.

– Until then, keep moving forward.