Should Dentists Do School Programs?

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Patient Attraction Episode 902

Many dentists shudder at the thought of doing school presentations and exams. However, they can be a significant source of good PR and revenue if they’re done right.

I’ll be back after the break to tell you how one well-known dentist is making school programs pay off in spades.

– Welcome to the Patient Attraction Podcast™.

– I’m Colin Receveur.

– At SmartBox, we focus on helping dentists get more and better patients through our industry-leading Patient Attraction System™.

– The primary emphasis is on web marketing, although from time to time we do give tips on adding public appearances and interviews to your marketing.

– School dental programs are one form of public engagement, but in my experience, most dentists think they’re a waste of time.

– They complain that they spent time out of the office and got only a few new patients, if any, for their investment.

– That’s because those dentists didn’t handle those school programs correctly.

– If you do them right, school programs are a great opportunity to expand your patient base.

Dr. Michael Abernathy is the owner and founder of Summit Practice Solutions.

– Mike’s a really smart guy, and he’s figured out a way to make school dental programs work really well.

– In fact, he’s got it down to a system, if not a science.

– He’s even written a lengthy article describing his process that clearly defines what dentists need to do for a successful school program.

– SmartBox is featuring that article, beginning with the current issue of our stunning Patient Attraction Magazine™.

– Are you looking for a low-cost, low-risk, high-reward way to supplement your existing marketing and get more new patients?

– Then you really need to check out this month’s issue.

– And while you’re at it, you’ll find a variety of in-depth articles about how to make the principles of patient attraction work for you.

– But if you’d rather get back to doing what makes you money instead of spending a lot of time handling your marketing, here’s an idea.

– Go to and schedule a Patient Attraction System Blueprint™ Session. They are free to serious dentists who want to see a patient attraction system that can double their practice. You can get more patients, more profits, and more freedom.

– Join us for our next podcast.

– Until then, keep moving forward.