Should Dentists Brace for Penguin 4.0?

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Patient Attraction Episode 815

We’re still waiting for the next, and some say the last, major update to Google’s Penguin algorithm. After the break, I’ll be back to tell you what dentists should do to prepare for Penguin and why major Google update events may become a thing of the past. Stay tuned.

– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.

– Welcome to the Patient Attraction Podcast.

– Google likes cute names for its search engine algorithms like Penguin, Panda, Pirate, and Hummingbird.

– For dental websites that are doing things wrong, by Google’s standards the effects are anything but cute.

– An April article on cited a source at Google saying that there wouldn’t be another update to Google’s Penguin algorithm.

– Now, there was a lot of speculation last January when website rankings fluctuated wildly.

– Google would neither confirm nor deny at that time that Penguin 4.0 had been released.

– But the speculation continues, and the seroundtable article suggests that Google is slow-rolling Penguin rather than making it an event.

– Which makes sense, given what the source at Google stated.

– It could be that rather than a major event, alterations and updates will be made over time.

– That appears to already be going on with Panda and Hummingbird.

– So it’s possible that we’ve already seen the worst of Penguin’s effects on dental website rankings.

– It’s also possible that we haven’t, and that’s why dentists need to get busy.

– Penguin is designed to detect bad and spam backlinks to your website and penalize you for them.

– You should check all your site’s backlinks, and the best way to do that is through the Google Search Console.

– Once you’ve identified spam backlinks, contact the webmaster directly and asked for them to be removed.

– If you get no response, use Google’s Disavow Links tool.

– That’s not perfect, but it does get you some credit with Google and may prevent you from taking a major hit.

– Even if the Penguin update has already been released, you should regularly check your site’s backlinks.

– Because Penguin will keep waddling along.

– Dr. Michael Abernathy, Founder of Summit Practice Solutions, knows the importance of avoiding Google penalties.

– “Another thing that doctors and dental practices need to recognize is it’s really not enough just to have a dental website, because people won’t search very long for your website.

– “It’s important to have it highly ranked so that it comes up on page one, and is as close to rank number one on page number one as you can get.

– “That’s certainly something that Colin and SmartBox are able to accomplish for your dental practice.” 

– If you’d like me to evaluate your website and tell you how it can be improved, go to, go to the Resources tab, click Products, and then click on The Swift Kick Dental Website Review. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos, and more using our 131-point dental web marketing checklist.

– Tune in to our next podcast.

– Until then, keep moving forward.