Should Dentists Battle the Known Enemy or Unknown?

Play Video

Patient Attraction Episode 339

Hey, it’s Colin Receveur, and those of you who have watched this podcast for any length of time know I am a big history buff, especially about World War II. But I came across a story the other day that was so amazing, I knew I had to pass it along. Stay tuned.

– You have probably heard about the sinking of the USS Indianapolis.

– If not, here is a summary:

– A Japanese submarine sank the Indianapolis in the Pacific Ocean.

– About 900 crewmen survived the sinking.

– But after four days in the water with man-eating sharks, only 317 ultimately survived.

– It is the stuff of legends, and I what I generally considered one of the worst animal attacks ever on people.

– But I found out there was actually a worse animal attack earlier in 1945.

– This attack goes down in the Guinness Book of World Records as the worst animal attack on humans.

– Here is the story:

– For two weeks in January and February 1945, Allied forces tried to dislodge Japanese forces from Ramree Island off the coast of Burma.

– The Allies finally got the upper hand and forced about 990 Japanese troops to seek refuge in about 10 miles of dense swamps.

– So for several days, those Japanese troops had to deal with clouds of mosquitos carrying diseases, snakes, scorpions and poisonous spiders.

– Oh yeah, and saltwater crocodiles!

– Thousands of man-eating, vicious crocodiles!

– I won’t go into the gruesome account of what happened to them, but suffice it to say that 990 Japanese troops tried to escape, and only 20 made it out alive.

– What does this teach dentists about web marketing?

– A couple of things:

  1. Know the landscape.

– How much competition do you have?

– What are you advantages and disadvantages?

– Where are your opportunities and where are your pitfalls?

– Either the Japanese troops didn’t know about the crocodiles or they made a bad decision to take their chances in the swamp.

– In retrospect, they’d have been better to stand their ground and take their chances with the British.

  1. It can always be worse.

– I’m sure those troops thought being shot at and shelled by the Allies was bad.

– And it was bad.

– But it wasn’t as bad as it could get.

– Whatever you’re going through, whatever your financial strain or professional disappointment or unrealized goals, things are not as bad as they could be.

  1. There’s always more to learn.

– This isn’t a lesson from the Japanese, but from me.

– I thought I knew quite a bit about WWII, but this story was new to me.

– Just goes to show that no matter how much you know about something, you can always learn more.

– Thanks for watching, and keep moving forward.