Seth Godin’s Checklist For Marketing Materials

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Patient Attraction Episode 363

Seth Godin is a former executive at Yahoo, a millionaire and one of the most well-known people in all of marketing. Since I’ve had a picture taken with him, I also consider him my buddy. Today, I want to share his checklist for questions to ask when reviewing new marketing materials. Stay tuned.

– Colin here on Sunday, March 15.

– I am a big fan of Seth Godin and subscribe to his blog.

– He shared one that I know can help you attract more and better patients, and I want to share it with you today.

– He it is:

– “For that new video, or that new brochure, or anything you create that you’re hoping will change minds (and spread):

– “What’s it for?

– “When it works, will we be able to tell? What’s it supposed to do?

– “Who is it for?

– “What specific group or tribe or worldview is this designed to resonate with?

– “What does this remind you of?

– “Who has used this vernacular before? Is it as well done as the previous one was?

– “What’s the call to action?

– “Is there a moment when you are clearly asking people to do something?

– “Show this to ten strangers. Don’t say anything. What do they ask you?

– “Now, ask them what the material is asking them to do.

– “What is the urgency?

– “Why now?”

– Seth goes on to remind the reader that the purpose of the materials “is to amplify interest, generate interaction and spread your idea to the people who need to hear it, at the same time that you build trust.”

– He also reminds us that we usually don’t accomplish this in just one attempt, so be prepared to try multiple times.

– This is a fantastic checklist.

– Whether you work with us, a lesser marketing company or do it yourself, these are fantastic questions to ask.

– Notice it covers all four of our pillars of patient attraction: attraction, conversion, follow-up and tracking.

– Follow this checklist and you’ll be on your way to attracting more and better patients.

Thanks for joining me this week, and keep moving forward.