Patient Attraction Episode 434
In December 2014, a leading SEO firm surveyed experts from firms who specialize in online marketing for small businesses. I’m going to give you some of the results when we return.
– Welcome to another week of the Patient Attraction Podcast.
– I am Colin Receveur, CEO and founder of SmartBox Web Marketing.
– At SmartBox, we use our industry-leading patient attraction system to provide dentists more and better patients.
– We work only with dentists, so I find it interesting to read about firms who work with a broader client base.
– Then I see how their findings and work relates to dentists.
– Today, we are going to look at the results of a survey one such company did 81 firms that work with small businesses.
– For instance, I found it very interesting that:
– 59 percent of agencies outsource their SEO.
– 53 percent of agencies outsource their website development.
– 38 percent outsource content development.
– And 36 percent outsource the pay-per-click services.
– It’s interesting because we don’t outsource any of that.
– I have employees who handle all of those areas.
– There’s is a benefit to having employees instead of just being the middleman.
– Another interesting statistic was which 3 services would be most in-demand for small businesses in 2015.
– Respondents were allowed to pick 3.
– The top 2 were:
- SEO with 67 percent
- and website development with 64 percent.
– So most of those surveyed agreed that SEO and website development were going to be in the top 3, and I agree with that.
– Given Google’s changes and the difficulty in manipulating search engine results, quality SEO is critical to being found and achieving high rankings for your key search terms.
– That’s why I have a team devoted to nothing but SEO research and implementation.
– Website development is the public face of your dental practice.
– An effective website can generate leads, give a sense of who you are, and convert prospects into patients.
– Your website is the hub of your dental web marketing efforts.
– But the next two results are misguided, I think, or at least one.
– Social media and content marketing came in virtually even at 38 and 37 percent, respectively, saying they would be among the most in-demand services.
– I would like to think it was the “in-demand” that caused social media to rank to highly.
– Social marketing is very en vogue right now.
– But for dentists, I would rank it below almost everything else on the list.
– The other items were, in order:
– PPC, 27 percent
– Email Marketing, 22 percent
– Marketing Automation, 19 percent
– Reputation Management, 16 percent
– and Website Analytics, 10 percent.
– If you had to focus on only three, I would say that dentists should focus on:
– SEO, Website Development, and PPC.
– Not that the others aren’t important.
– But if you can get those three things right, and they are three upon which we devote most of our resources, then you likely will be successful.
– If you’d like me to evaluate your website and tell you how it can be improved, go to smartboxdentalmarketing.com, go to the Learn tab, click Products, and then click on The Swift Kick Dental Website Review about halfway down the page. You can order a customized 30-minute video critique of your site, social media presence, online patient reviews, dental videos and more using our 131-point dental web marketing checklist.
– Until tomorrow, keep moving forward.