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Patient Attraction Episode 240
If you live in or near America’s neighbor to the North and email market to Canadian citizens, you could be breaking the law right now and not even know it. I’ll tell you how when we return.
– Welcome back. I’m Colin Receveur here on Tuesday, Oct. 21, to tell you that you may be in violation of Canada’s Anti-Spam Legislation with your email marketing.
– Starting July 1 of this year, Canada’s Anti-Spam Legislation, or CASL (sounds like castle), affects every person and business sending email to Canadian citizens.
– The most important part of the law to remember is that you must have explicit (not implied) permission from the recipient to send email marketing to anyone in Canada.
– This differs from our CAN-SPAM act here in the U.S., which allows you, as a business, to email someone with whom you have a business relationship and they must opt-out if they want to stop getting your emails.
– CASL is meant to stop black-hat style emails, but in doing so is one of the most aggressive anti-spam laws in the world.
– On way it accomplishes this is through the penalties for violation:
– How does a $10 million fine sound?
– How about criminal charges?
– It gets even better: for now, the Canadian government has to bring any charges for violation of CASL.
– But in 2017, Canadian citizens themselves can initiate such action.
– Remember, this affects businesses from ANY country, including the US, that email Canadian citizens.
– So if our Canadian viewers and those of you in the northernmost parts of the northernmost states, this means you.
– Fortunately, you have until July 1, 2017, to comply with the law.
– So, for the next three years, you need to start asking all of your email recipients to opt-in to your email messages.
– At SmartBox Web Marketing, that is already our standard operating procedure.
– We and our clients will have no problems complying with this law.
– As always, I am not an attorney though I am awesome at arguing.
– Just ask my wife.
– If you are emailing Canadian citizens, consult an attorney or Google the law and become more informed.
– Tomorrow we will start a three-day series looking at some advice from my friends and colleagues over at Summit Practice Solutions about how you can improve your print marketing.
– You’ll be surprised how many apply to web marketing as well.
– Until then, keep moving forward.