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Patient Attraction Episode 748
A recent online article revealed several tested and proven tips for getting better email open rates. After the break, I’ll tell you what was actually shown to work and how dentists can use these techniques. Stay tuned.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur, founder and CEO of SmartBox Web Marketing.
– You can find literally hundreds of email marketing tips online.
– But not many of them have been tested and shown to work.
– An online article last month was different.
– The author A/B tested marketing emails on four dimensions: subject line, length, relevance, and timing.
– Emails with informal, casual subject lines were opened 17 percent more often.
– Subject lines like “Get 15% Off Your Next Whitening Session!” led to a lower open rate.
– Your subject line should stir some curiosity in the reader.
– Don’t give away everything before they click to open.
– When it comes to length, shorter is better.
– Over half of all emails are being viewed on handheld devices.
– Your email should fit comfortably on these smaller screens, or it may not be read.
– Three sentences worked the best, with a 36 percent open rate.
– Seven-sentence emails got only 9 percent.
– If it has to be longer, put the most important points up front.
– Relevance is particularly important if you’re cold-marketing dental prospects.
– Try to find a point of relevance with them like dental concerns appropriate to their age group.
– That helps sell your solutions to their dental problems.
– And finally, emails that were sent early morning had the highest open rates.
– The open rate was more than 40 percent!
– Get your emails in front of customers early in the morning.
– The second best timing was mid-evening.
– Emails that were sent mid-day had lower open rates and lower click-throughs on calls-to-action.
– Use these researched and proven tips for better email open rates and click-throughs.
– And use a drip marketing campaign to stay in front of your patients.
– Join me for tomorrow’s podcast.
– Until then, keep moving forward.