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Patient Attraction Episode 167
So your AdWords campaign offering a free report on sleep apnea has netted you more names and email addresses than you could have hoped. What do you do now? I’ll tell you when we come back.
– Colin Receveur here this fine July 10th, and we’re continuing our series on lifecycle marketing.
– The first stage is attract attention, and you can do that through ads, SEO, appearances, lots of things. This is where you say, “look at me.”
– Second, capture leads. This is where you find out who is interested in knowing you by offering something for free in exchange for their information. The prospect is responding with, “I see you. Here is who I am. Now talk to me.”
– So the third stage is to nurture prospects.
– This is where you say, “Here is what I have to say. Let me tell you about X.”
– This is where you stay in regular communication until they decide to set up an appointment. We call this drip marketing.
– People schedule an appointment based on their comfort level on their own time frame, not yours.
– So you want to be sure to keep your name in front of them until they are ready to schedule that appointment.
– We recommend to our clients that they use a topical email campaign to regularly contact the prospect who signed up for their dental advertising lure.
– So your AdWords campaign offering a free report on sleep apnea has netted you more names and email addresses than you could have hoped. What do you do?
– You schedule a set of emails about sleep apnea, lasting a few weeks to a few months.
– If you’re not using automated email marketing, you should stop being a Luddite and get one of my favorite podcasts from March 18 about its benefits.
– With quality content in those emails, which we talked about just last month, you should be able to turn that prospect into a paying patient.
– Converting sales is the topic of our next podcast tomorrow. I hope you’ll join us.
– Until then, keep moving forward.