Put The Dental Competition Odds In Your Favor

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Patient Attraction Episode 1243

– I’m Colin Receveur, CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– “Dentist” is consistently ranked as one of the 2 best professions.

– That ranking is based on working conditions, work-life balance, and earning potential, among other factors.

– But if you talk with a lot of dentists like I do, you’d be hard-pressed to believe that dentistry is all that great.

– The dentists I talk with describe themselves as being on roller skates, rushing between rooms trying to keep up with jam-packed schedules.

– They’re doing a huge amount of routine exams, drill and fills, and maybe a crown once in a while.

– They’re staying open longer and even on more days to try to meet the demand.

– And they’re very, very tired.

– To be sure, the  younger dentists are holding up better than their more experienced peers.

– But that kind of schedule is hard on anybody.

– Now, if these dentists were making a lot of money, it might all be worth it.

– But you know what?

– They’re not making anywhere near what they should be for all that hard work.

– Insurance is a big reason why dentists’ average case value isn’t all that great.

– Patients come in looking for only the care that insurance will cover.

– And with dental insurance companies shifting costs to patients, the policies cover less and less.

– I’m sure it’s not news to you that dental insurance reimbursements are dropping.

– And all that insurance billing eats up huge amounts of staff time.

– Beyond insurance, practices are competing for prospects who are basically driven by price and convenience.

– Price wars between dental practices are very common, with one dentist undercutting another’s price only to be undercut by another practice.

– Trying to offer the lowest price cuts margins to the bone.

– So, to sum up what I hear from dentists all over the country – dentists are working too hard for too long for too little.

– Some of them are wearing out, or afraid that they will.

– And they’re bored, which may be the worst part of what’s going on right now.

– The patients they’re seeing require only a fraction of their expertise.

– Those dentists aren’t feeling professionally gratified.

– They just feel like they’re in an endurance contest.

– If any of this resonates with you, it’s time to make some changes.

– Dentistry doesn’t have to be this way, but to make dentistry everything it should be, you’ll need to change your marketing approach.

– You need better dental patients.

– Just ask Dr.  Kevin McMahon of Edgewood, Kentucky.

– He said, “When I saw SmartBox, I said, ‘Hey, that’s cool.

– “‘They do it all.

– “‘They’ll do my website, they’ll do my Google AdWords, they’ll do my organic search, follow up with me, they’ll meet with me.’

– “I liked that aspect of it.

– “I’m being more productive in things that I’m doing.

– “I’m moving toward the larger cases, implants, things like that, and have associates do other work.”

– What SmartBox has helped Dr. McMahon achieve, we can help you achieve.

– If you’re ready to change the model for your practice – from high-volume to high-quality patients – here’s your first step.

– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session™.

– We’ll schedule a 25-minute phone call with you and use the results from that call to create your completely personalized Patient Attraction Roadmap™.

– Your free, no-obligation Roadmap will give you recommendations for thriving in your market.

– Use it however you wish – it’s completely free.

– Dentistry shouldn’t be an endurance contest.

– With SmartBox, it won’t be.

– Join me for our next podcast.

– Until then, keep moving forward.