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Patient Attraction Episode 155
Last year, nearly 35 percent of Americans did not visit a dentist, according to a Gallup poll released earlier this year. We’ll talk more about that and the opportunity it presents you when we return.
– In 2013, Gallup asked 178,000 Americans whether they visited the dentist in the previous 12 months as part of the Gallup-Healthways Well-Being Index. This mirrors a 2008 survey by Gallup.
– Here’s what they found:
– In 2013, 64.7 percent of Americans visited the dentist.
– That is 1 percent less, so statistically the same, as in 2008.
– The same holds true for women:
– 67.2 percent of women saw a dentist in 2013, compared to 67.8 in 2008.
– Men, on the other hand, went to the dentist less often and dropped more compared to 2008.
– For 2013, 62 percent of men saw a dentist compared to 63.5 percent in 2008.
– Of course, lots of factors contribute to these numbers.
– For our purposes, we will say that the numbers have changed little in the last five years.
– So we’ll call that the status quo: 35 percent of people didn’t visit the dentist in the last year.
– On the one hand, 65 percent of people are seeing a dentist. You need to figure out how to get more of them to come and see you.
– But rather than poaching existing patients, with roughly 250 million adults in the US, those 35 percent who DIDN’T see a dentist in the last year are a pretty big group of prospects.
– So if you’re not getting new patients, it’s not because they’re not out there.
– It’s not because you are losing them to competitors.
– It’s because no one has convinced them to choose seeing a dentist over doing nothing.
– At the end of this series, we’ll talk about some ways to do that.
– Come back tomorrow when we will break down the numbers by ethnicity and age.
– Until then, keep moving forward.