Patient Attraction Episode 497
Earlier this summer, my wife Amanda and I took our son and daughter to see the Barnum & Bailey circus. They were mesmerized, and we really had a good time. What’s really amazing is that P.T. Barnum was an incredible promoter in the mid-19th Century, so much so that he is still known to this day for some of his stunts, and, of course, the circus. Today, I want to help you promote your marketing content like the greatest show on earth. Stay tuned.
– Hi, Colin here, and today I want to talk about promoting your dental content.
– We have a lot to cover, so let’s get started.
– Here is a list of great places to promote your content:
– Summarize your content in a series of blogs and direct the reader to the full content at the end of each one.
– You can do this not only when the content is new, put periodically to keep it fresh and to reach new readers and Google.
- Use SEO:
– Make sure the web page or landing page that leads to your content is well-written and search engine optimized so that when people search for your content, it comes up high in the rankings.
– Adding a video on YouTube and optimizing it correctly can also give your search results a boost.
- Your site:
– Your website should offer plenty of opportunities to request your content via calls to action – and to share it via social media sharing buttons.
- Speaking of social media sharing buttons, use all of your social media channels to direct patients and prospects to your content.
– If you are going to use social media as a promotion channel, you have to keep it fresh.
– You’ll need to plan regular Facebook posts.
– You’ll need to tweet regularly and create a hashtag around your content.
– Post content to LinkedIn and consider even starting a LinkedIn group.
– Your existing contacts are a great group to notify of your new content, and you should capture contact information for any prospects who sign up for your content.
– Make sure your emails are personalized to get the highest ROI.
- Paid promotion.
– This can include Google PPC, Facebook ads, retargeting ads, promoted tweets, and many other options.
– There are probably additional things you can think of, but this is a good list to get you started.
– Come back tomorrow and we’ll finish our series on dental content marketing by looking at how to determine if your campaign is working.
– Until tomorrow, keep moving forward.