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Patient Attraction Episode 160
Hi, I’m Colin Receveur and welcome to July. Today we’re going to look at whether wedding rings translate to telephone rings for new appointments. Stay tuned.
– Today is the last breakdown of Gallup’s 2013 look at how many people visited the dentist in the last year.
– Today we’re going to look at marital status.
– We’ve already seen that nationally, women are more likely to visit the dentist than men, 67 percent to about 62 percent.
– Yet about 71 percent of married people went to the dentist at least once in the last year – far higher than either men or women individually.
– Among marital status, only married exceeded the national average of about 65 percent.
– Next closest was single, at about 61 percent, almost 2 percentage point lower than in 2008.
– Following that was divorced, at about 56 percent, a sizeable 3.5 percent less than in 2008.
– Notice we are now about 10 percent below the national average.
– After divorced, about 55 percent of domestic partners visited the dentist in the last year, about a percent less than in 2008.
– Widowed was next to last on the list at about 53.5 percent and unchanged since 2008.
– Bringing up the rear was separated at 46.6 – a whopping 6 percent decrease from just five years ago.
– If you’ll notice, that is fewer than half of all separated people and 25 percentage points below married.
– When you look at divorced, domestic partners, widowed and separated, I bet that has a lot to do with loss of dental insurance.
– Other than domestic partners, reduced household income may have played a role as well.
– So, you can see there is real opportunity to market to married couples as people likely to go to the dentist.
– There also is opportunity among those who are divorced, as they are used to going and have decided to stop.
– Tune in tomorrow and we are going to look at some marketing strategies that may help you reach some of the different subgroups from this poll.
– Until then, keep moving forward.