Patient Attraction Episode 91: Video Can Produce Scary Good Results

Welcome everyone to day two of our three-day series on numbers that back up using video on your dental website. Come back and I’ll tell you the payoff for using video.

– Colin Receveur here and by now you might be wondering, what’s the payoff of video.
– Well, according to the Online Publishers Association, 80% of Internet users recall watching a video ad on a website they visited in the past 30 days. Of that 80%, almost half took some action after viewing the ad.
– But, of course, the video you post on your site aren’t ads. Let’s talk about something most good marketers are doing, and that is emailing prospects.
– I talked last week about automating your emails to prospective patients. Here are some numbers showing that video would really ratchet up that effort.
– In 2010, an Implix email marketing survey found that including a video in an introductory email increased the click-through rate by 96%. That number may be conservative.
– The Forrester Marketing group surveyed businesses in 2010 and found that when marketers included a marketing or explainatory video in an email, the click-through rate increased by 200% to 300%.
– Video can also keep prospects from opting out of your emails. Eloqua, an automated email marketing provider, found that including video in an introductory email reduced the number of opt-outs by 75%.
– Another online marketer reported a 51% increase in subscriber-to-lead conversion rates when video was included in an email marketing campaign.
– What does this show us? Video marketing increases sales and leads.
– We’ll conclude our series tomorrow looking at some numbers about what makes good video. Until then, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.