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Patient Attraction Episode 88: A 5-Minute Lesson on the Essentials of Attracting More Patients

Welcome back everyone. I’m Colin Receveur and I’m going about to give you a graduate-level course on the fundamentals of inbound marketing, all in 5 minutes. Stay tuned.

– Inbound marketing is a data-driven approach to marketing that attracts potential patients to your practice and converts them to customers.
– The first step is to center your marketing around your website, as you will be attracting visitors through search engines, blogs and social media.
– Inbound marketing is all about content the right content in the right place at the right time so that your marketing becomes relevant and helpful to potential patients:
-Videos
-Blogs and press releases
-Photos and infographics
-Podcasts
-Reports and ebooks
– There is a process to inbound marketing, and the folks at HubSpot have really described it nicely:
1. Attract: blog, keywords, social media
Strangers become visitors
2. Convert: forms, calls to action, landing pages
Visitors become leads
3. Close: emails, signals, workflows
Leads become customers
4. Delight: Events, social inbox, smart content
Customers become promoters
– Using this process, you’ll convert potential patients into patient referrers.
– Next time we’ll talk about how to maximize your inbound marketing success. Until then, keep moving forward.

READY TO THRIVE?

If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.