Patient Attraction Episode 86: Losing Sight of This Essential Principle Could Be Costing You

Eisenhower decision matrixHello again, everyone. I’d like to start today with this quote from former President Dwight D. Eisenhower. He said, “What is important is seldom urgent, and what is urgent is seldom important.” We’ll get into that when we return.

– Colin Receveur here and I want to tell you about the difference between urgent and important in your dental practice.
– Many of you have seen the Eisenhower Decision Matrix in Steven Covey’s book The 7 Habits of Highly Effective People.
– Today I want to help you get away from dealing with the urgent in your dental practice and start dealing with the important.
– If you try to market based on urgent needs, you will only be harming what is important.
– For instance, if your business has fallen on hard financial times, you will want to offer deep discounts or sign on with insurance companies that will bring in patients but take most of the fees.
– Instead, focus on what is important: bringing in the right patients.

– Doing what is important can take time. We tell clients to give us 90 days before they expect to see results, for instance.
– But treating every problem as if it were a fire to put out only burns you in the end.

Until next time, keep moving forward.


If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.