Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Hello again, everyone. I’d like to start today with this quote from former President Dwight D. Eisenhower. He said, “What is important is seldom urgent, and what is urgent is seldom important.” We’ll get into that when we return.
– Colin Receveur here and I want to tell you about the difference between urgent and important in your dental practice.
– Many of you have seen the Eisenhower Decision Matrix in Steven Covey’s book The 7 Habits of Highly Effective People.
– Today I want to help you get away from dealing with the urgent in your dental practice and start dealing with the important.
– If you try to market based on urgent needs, you will only be harming what is important.
– For instance, if your business has fallen on hard financial times, you will want to offer deep discounts or sign on with insurance companies that will bring in patients but take most of the fees.
– Instead, focus on what is important: bringing in the right patients.
– Doing what is important can take time. We tell clients to give us 90 days before they expect to see results, for instance.
– But treating every problem as if it were a fire to put out only burns you in the end.
Until next time, keep moving forward.