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Colin Receveur here to forecast, on March 13, 2014, that someday soon a person will turn on their air conditioner, and an hour later every ad they see online will be about insulation or swimming pools. I’ll tell you why next.
– In January, Google paid $3.2 billion cash for Nest, a company that designs and manufactures sensor-driven, Wi-Fi-enabled, self-learning, programmable thermostats and smoke detectors.
– Why you ask?
– Google is really good about selling advertisers information about users’ behavior.
– That is why when you search for a particular need or service on Google, most of the advertisements you see on other web pages relate to that search.
– But that reach only extended to what you search for online.
– With the purchase of Nest, Google will know when turn your thermostat up or down, or when your fire alarm goes off.
– Nest’s founder says customer information won’t be shared and the company puts puts privacy first, but Google also used to sing that song.
– As one tech industry blogger tweeted, “If your house is burning down you’ll now get gmail ads for fire extinguishers.”
– How does this relate to dental marketing?
– Google is the key to marketing your practice.
– Thanks for tuning in, and until next time, keep moving forward.