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Welcome back to day two of our week-long look at how prime dental prospects look at choosing a dentist. What you hear today might surprise you. Be right back.
– This is based on a survey of 300 30-65-year-old affluent Californians, about 60/40 affluent baby boomers to younger people interested in improving their looks, including teeth
– Of the nearly 90 percent who had a dentist, here is what they heard or read that interested them in checking out their dentist:
48% FRIEND, FAMILY OR ASSOCIATE REFERRED
28% REFERRED BY PERIODONTIST/ ORTHODONTIST/ REFERRED BY ANOTHER DENTIST
– So the majority (70 percent) still come from human referrals
– When those same people were asked about the three most important qualities they would look for in a dentist to do complex dental work, Yelp Reviews, referrals from friends and likability tied for the top three spots – ahead of credentials, referrals from another dentist and doing good work
– Finally, 56 percent of those surveyed said they would listen to a personal referral rather than ignore it about a new specialist dentist. Only 24 percent said the same thing about a doctor or dentist referral.
– What does this tell us? Dentists would be smart to invest in strong referral programs, testimonials and Yelp reviews.
– Tomorrow we’ll look at the numbers on how to get prospects to look at a new dentist. Until then, keep moving forward.