Patient Attraction Episode 74: Survey Says, Competition is Fierce Among Dentists

Hey everybody, Colin Receveur here, and this week I’m going to share the results of a recent dental-interest survey. What you hear may surprise you. Stay tuned.

– This is a from survey of 300 30-65-year-olds in California (there’s a reason for the saying, “As California goes, so goes the nation”); about 60% affluent baby boomers, about 40% younger, affluent and interested in improving their looks, including teeth

– Here are three points that are important for dentists trying to grow their practice:

– 29 percent of those polled said they needed work done

– This means opportunity is there as these people know they have a need.

– Almost all (88 percent) surveyed said they have a regular dentist

– Of those, nearly 70 percent are general dentists that can do more complex work

– That means dentists face a lot of competition from each other and from doing nothing (remember, 7 out of 10 said they didn’t need any dental work) and must differentiate what makes them the dentist of choice

– Tomorrow we’ll talk about how those surveyed chose their dentist or would choose today. Until then, keep moving forward.



If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.