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Hey everybody, Colin Receveur here, and this week I’m going to share the results of a recent dental-interest survey. What you hear may surprise you. Stay tuned.
– This is a from survey of 300 30-65-year-olds in California (there’s a reason for the saying, “As California goes, so goes the nation”); about 60% affluent baby boomers, about 40% younger, affluent and interested in improving their looks, including teeth
– Here are three points that are important for dentists trying to grow their practice:
– 29 percent of those polled said they needed work done
– This means opportunity is there as these people know they have a need.
– Almost all (88 percent) surveyed said they have a regular dentist
– Of those, nearly 70 percent are general dentists that can do more complex work
– That means dentists face a lot of competition from each other and from doing nothing (remember, 7 out of 10 said they didn’t need any dental work) and must differentiate what makes them the dentist of choice
– Tomorrow we’ll talk about how those surveyed chose their dentist or would choose today. Until then, keep moving forward.