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Hi, I’m Colin Receveur. Thanks for joining me on day two of our week-long look at email marketing. You can put a lot of time and effort into email marketing, but if prospects just delete your messages, it’s all for naught. More when we return.
– Happy Tuesday, June 10.
– So you’ve spent a lot of time either writing your own email marketing messages or, more likely, spend a lot of money paying someone to do it for you.
– But all of that is wasted if the patients you want aren’t opening those emails.
– Today I want to share 5 ways you can improve your chances of getting your emails read.
– Before I do, though, notice I didn’t say 5 ways we can guarantee your messages will get read.
– That’s because there is no way to guarantee that, and anyone who says otherwise is a snake oil salesman after your money.
– So here are ways you can increase your chances of having your emails read:
1. Write a GREAT subject line.
– This is the first thing people see when they check their email.
– If you subject line is enticing, creative, intriguing, alluring, whatever you want to say, people are more likely to open it.
2. Along those lines, try a teaser subject line to pique the reader’s curiosity. Don’t give away everything in the subject line.
3. Another subject line tactic is to emphasize something timely, important or relevant.
– So if the prospect says he or she wants more information on sleep apnea, go with a subject line like, “Your snoring could be killing you.”
– That’s pretty important and timely, don’t you think.
– The next two tips are less about the subject line than about you, the sender.
4. Make sure the email comes from you.
– That means the from line should say your name or the name of your practice.
– Obviously the person getting the email has a relationship with you already, even if it was just going to your website.
– That gives you a certain amount of credibility on which you can capitalize.
5. Finally, make it worth the prospects’ time to read your email.
– Don’t send irrelevant emails.
– Don’t send straight pitches for appointments.
– Don’t send “thinking of you” messages.
– Prospects need to see that there is value in the emails you send or they will stop reading them.
– Come back tomorrow and I’ll tell you about a change that may be sending your emails to your prospects’ spam folder.
– Until then, keep moving forward.