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Patient Attraction Episode 142: 3 Things You Should Know About Blogging

Hi everyone, Colin Receveur here. It is Thursday, June 5, and I want to follow up on yesterday’s podcast with some more information about blogging and what it can do to attract the patients you want. Stay tuned.

 

– If you are not blogging, you are missing out. I’m going to give you 3 ways that blogging helps the content of your website.

– First, it is great for search engine optimization. I don’t mean keyword stuffing, either, where you just drop a bunch of keywords into sentences without really saying much.

– If you are writing about authentic topics that affect potential patients, then you will naturally use the terms they are searching for.

– Second, blogs are a great way to educate patients before they ever come to see you.

– Having knowledgeable patients will weed out the window shoppers and tire kickers.

– Patients will come in with more-realistic expectations about pain, time and cost.

– Third, blogs are a great way for potential patients to get to know you.

– Blogs are a social media, in that readers can leave comments and begin a dialogue with you and others. They also can share your blog with others via Facebook and Twitter if they find it particularly helpful.

– The key with a good blog is to make sure the content is engaging and meets the readers’ needs.

– How can your dental blog do that?

– Identify prospects’ pain points.

– Write about the procedures your want to perform and their benefits.

– Write to the patients you want to attract.

– One other thing: try not to “pitch” too overtly.

– By telling prospects what you can do for them, you are encouraging them to come and see you WITHOUT asking them to come and see you.

– The occasional reminder that you are there for them or would love to hear from them or have an appointment just waiting for them is fine.

– But using your blog to constantly hit prospects up for appointments will only turn them away.

– We’ll finish up our week-long series on using your website copy to convert prospects into patients tomorrow.

– Until then, keep moving forward.

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