Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Hi everyone, Colin Receveur here. It is Thursday, June 5, and I want to follow up on yesterday’s podcast with some more information about blogging and what it can do to attract the patients you want. Stay tuned.
– If you are not blogging, you are missing out. I’m going to give you 3 ways that blogging helps the content of your website.
– First, it is great for search engine optimization. I don’t mean keyword stuffing, either, where you just drop a bunch of keywords into sentences without really saying much.
– If you are writing about authentic topics that affect potential patients, then you will naturally use the terms they are searching for.
– Second, blogs are a great way to educate patients before they ever come to see you.
– Having knowledgeable patients will weed out the window shoppers and tire kickers.
– Patients will come in with more-realistic expectations about pain, time and cost.
– Third, blogs are a great way for potential patients to get to know you.
– Blogs are a social media, in that readers can leave comments and begin a dialogue with you and others. They also can share your blog with others via Facebook and Twitter if they find it particularly helpful.
– The key with a good blog is to make sure the content is engaging and meets the readers’ needs.
– How can your dental blog do that?
– Identify prospects’ pain points.
– Write about the procedures your want to perform and their benefits.
– Write to the patients you want to attract.
– One other thing: try not to “pitch” too overtly.
– By telling prospects what you can do for them, you are encouraging them to come and see you WITHOUT asking them to come and see you.
– The occasional reminder that you are there for them or would love to hear from them or have an appointment just waiting for them is fine.
– But using your blog to constantly hit prospects up for appointments will only turn them away.
– We’ll finish up our week-long series on using your website copy to convert prospects into patients tomorrow.
– Until then, keep moving forward.