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Patient Attraction Episode 123: Standing Out May Put You in the Crosshairs

Welcome back everyone. It is Friday, May 9, the end of another week. Yesterday I told you about dominating a niche, and today I want to talk about the pushback you may get from doing so. Stay tuned.

– So I heard about a dentist who spent a lot of time, effort and money getting accredited by the American Academy of Cosmetic Dentistry.
– That is no small feat as it takes a lot of time and many who try do not pass the accreditation process.
– But this dentist had and was advertising himself as the first dentist in his state to do so.
– Well his state board of dentistry told him he had to stop advertising his accreditation because it made it look like he had more training than other dentists.
– The thing is, HE DID HAVE MORE TRAINING THAN OTHER DENTISTS.
– So he refused to stop using the statement and consulted his attorney.
– His attorney told him the board could not enforce such an unconstitutional (in his state) mandate and would never take him to court.
– And they never did.
– Of course, this is not a legal blog and this is not legal advice.
– But some of you live in states with these kinds of outlandish restrictions.
– So if you are going to try to dominate a niche with your expertise, know what your state regulations are and know how far you are willing to test them.
– Should you want to go this route, consult your own legal adviser to find out exactly what you can and can’t do.
– Thanks for the time, enjoy your weekend and keep moving forward.

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