Patient Attraction Episode 109: 3 Surprising Ways to Use Video Testimonials

Monday, 4/21/14 Ways to leverage video testimonials part 1 of 3

Colin Receveur here, and I’m a big advocate of recycling. I’m so dedicated to recycling, in fact, that I’m going to spend the next three days telling you how you can recycle video testimonials from existing patients and turn them into new patients. Stay tuned.

– If a picture is worth a thousand words, what’s a video worth? Try 1.8 million words per minute, according to Forrester research.
– Why do I think this is important?
– I believe video is the single biggest difference between dentists who get patients and dentists who get the patients they want.
– Video is not the future; it is the present.
– Today we start a 3-part series on ways to use patient testimonial videos to their fullest.
– The first is the most obvious: as videos.
– Here are some ways you can use them:

  • On your website
  • On your Facebook page
  • On your YouTube channel
  • On a TV in your waiting room
  • In commercials
  • Attached to emails to potential patients
  • Attached to press releases
  • As part of video blogs
  • During a live presentation
  • As part of a DVD sent to potential patients
  • – This list isn’t all-inclusive, of course.
    – You can find more ways to use patient testimonial videos in my new book “Attract More Patients in the Next Six Months Than in the Past Six Years,” which you can sign up for at
    – Tomorrow we will look at using video testimonials in audio form.
    – Until then, keep moving forward.


    If you’re ready to begin getting the only result that matters from your marketing-more and better patients in your chairs - get started today and schedule your Practice Discovery Session™. They’re free to serious dentists who want to see a Patient Attraction System™ that can double or even triple their practice.