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Friday 4/11/14 Patient Attraction Episode 103: A Surprising Recommendation from a Web Marketing Expert
When you think of newsletters, do you think of sheets of 81/2 x 11 paper printed out of a desktop printer and half folded? If so, you’re missing out on what 21st century newsletters can bring you. We’ll talk about newsletters in the digital age when we return.
– The word newsletter may call to mind poorly designed, cheaply printed pages of information with little value.
– But newsletters can actually be very stylish and informative for your patients.
– If you’ve watched these podcasts for long, you know I am an information-marketing proponent.
– The more ways you can look like the expert in the eyes of potential patients, the better.
– Newsletters also are an excellent way to keep your name in front of potential patients and those who may refer potential patients.
– I’m not talking about the old paper newsletters; I’m talking about sharp, electronic PDF newsletters.
– Back in podcast episode 85, about a month ago, we talked about automating your customer relations management.
– Using a program like Infusionsoft, as we do, lets you automatically send your electronic newsletter to patients who meet certain criteria.
– Then you can track how much response you get from your newsletter readers.
– ROI is high on newsletters as there are many ways to produce them (including many that come prepackaged or are based on templates) at very low costs.
– You can always produce paper newsletters from the electronic versions if you like; the choice is yours.
– My company, SmartBox Web Marketing, even offers a newsletter that is available for a subscription. You can go to www.swmnewsletter.com if you are interested.
– If you do start a newsletter, send me some examples and maybe I’ll use them in a future podcast.
– Until then, keep moving forward.