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Patient Attraction Episode 067: Are You Dooming Your Marketing Before It Even Begins (part 2)
So last time I told you that there are three questions any dentist should ask before they begin a marketing plan to make sure they are not sabotaging their own efforts:
1. What do I want out of my practice?
2. What should someone choose me over any other dentist AND over doing nothing at all?
3. What do I know and what do I want to know?
Let’s look at these three in more depth:
The first, knowing what you want out of your practice, is a key business question — THE fundamental question that should drive all of your business decisions, marketing included. If you don’t know where you’re going, how can you get there?
The second part is What do you want to know? Why did I put that in there? Because some dentists spend as much time and money going to marketing conferences and workshops as they do at continuing education and dental workshops.
Is that really why you got into dentistry, was to put most of your free time and energy into marketing your practice? It is for some; there are several very highprofile dentists who are fantastic marketers.
Until next time, keep moving forward.