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Patient Attraction Episode 785
Getting high-quality, effective videos of you, your staff, and your dental patients isn’t as easy as picking up a camera and “rolling.” Too many self-produced dentist videos fall way short of the mark. But outsourcing your videos isn’t as easy as picking up the phone, either. After the break, I’ll tell you what you need to know before you hire a video vendor.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur.
– At SmartBox Web Marketing, we produce stunning videos for our dentists.
– We know what it takes to pull that off.
– You should know, too.
– Before you even think about outsourcing, you need to decide what your message is.
– Basically, what do you want to accomplish, and how will your videos help you do that?
– YOU have to decide that, not the video company.
– So some brainstorming is in order before you scout around for a vendor.
– Blowing your own horn won’t help because your prospective patients won’t care.
– They care about solutions to their dental problems and whether you’re the right dentist to help them.
– All your videos have to work toward giving them reasons to choose you and not a competitor.
– Your videos have to engage the viewer.
– Once you have your message nailed down, it’s time to look for a video production company.
– You may have great vendors in your area, or not.
– You need to carefully review what they’ve produced before making a selection.
– Both the images and the sound need to be first-rate.
– Think about who is going to narrate your educational videos.
– If you don’t have someone in-house, you’ll have to pay for professional voiceover.
– You might need to go with a company from outside your area, but that will add time and travel costs.
– Dr. Randy Schmidt near Chicago signed with SmartBox and received professional video services as part of his marketing package.
– This was his reaction: “You guys really ‘have it together,’ from getting my website going to all the videos you filmed both in your studio and here in our office. They are very well professionally done!”
– Before you choose to outsource your video production, do your brainstorming around messaging and approach.
– Keep your patients’ needs and wants firmly in mind.
– Only select a vendor that has proven they can deliver high-quality video and sound.
– And then find the best you can within your budget.
– Join me for our next podcast.
– Until then, keep moving forward.