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Patient Attraction Episode 761
Dental practices can live or die by the quality of their online reviews. A recent article points out that younger consumers are not only the most likely to post reviews, they’re also most likely to read and trust them. After the break, I’ll tell you how dentists can help make their reviews as favorable as possible. Stay tuned.
– Welcome to the Patient Attraction Podcast.
– I’m Colin Receveur.
– Online reviews are the new word-of-mouth advertising for dental practices.
– And while not everyone trusts online reviews, enough prospective patients do to make a difference for your practice.
– A recent study revealed that the age group most likely to read and trust online reviews is the 18-34 group.
– This group searches online for businesses more often than any other.
– They’re more comfortable using a mobile device to search.
– And they’re more likely to write, read, and trust online reviews than other age groups.
– If you’re marketing to this these younger folks, and you should be, online reputation management is crucial.
– You absolutely cannot afford to leave negative reviews unaddressed.
– And you need to have a response policy in place before you address negative reviews.
– That way you can take the emotion out of your reaction.
– Negative public reviews deserve a positive public response.
– That doesn’t mean you should roll over on unwarranted slams.
– It does mean that you should address them in a way that will position you as both reasonable and helpful.
– You also need to respond to positive online reviews.
– This is an opportunity to open a dialogue and to let future readers learn more about you.
– And those readers include potential patients from other age groups.
– They also read online reviews and use them to help decide which dentist to choose.
– So maintaining your online persona is an absolute must to attract new patients.
– It needs to be part of your overall marketing strategy, particularly when Internet use is exploding.
– Join me for tomorrow’s podcast.
– Until then, keep moving forward.