On the Track of Dental Marketing ROI

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Patient Attraction Episode 808

By some estimates, it can cost up to $300 to attract a single high-value dental patient. That’s too much money to throw away on marketing that doesn’t work. After the break, I’ll discuss the ins and outs of the very best way to determine your dental marketing ROI. Stay tuned.

– Welcome to the Patient Attraction Podcast.

– I’m Colin Receveur.

– Are you tired of spending more on your marketing and not knowing exactly what you’re getting in return?

– You’re not alone. One the biggest gaps in most dentists’ marketing plans is being unable to clearly define what’s working and what’s not.

– At SmartBox Web Marketing, we offer our dentists our exclusive Zetetics® phone tracking service.

– With call tracking, dentists know exactly what they’re getting for their hard-earned marketing dollars.

– Here’s how it works.

– Even if your website has a new appointment button, the vast majority of new patient appointments are booked over the phone.

– Knowing how new dental patients found and chose you is key to tracking your marketing ROI.

– With Zetetics, a unique phone number is generated for each email, blog post, PPC ad, and so on.

– Those numbers automatically forward to your office phones.

– And the calls are tracked and recorded on an easy-to-access database.

– That accomplishes two things: First, you know exactly how the new patient found your practice.

– And second, we review every one of our dentists’ calls to make sure that office staff are converting as many new patient calls to new patients as possible.

– If there’s a problem with the staff’s phone protocol, we identify it and recommend actions to take, which may include phone training.

– We hold monthly strategic planning sessions with our dentists that include an in-depth look at new patient phone calls versus new patients booked.

– And we generate several reports to help them fine-tune their marketing for maximum ROI.

– If you’re not using call tracking, you absolutely should, because you’re throwing money away.

– Dr. Randy Schmidt uses our Zetetics phone tracking system, and he’s very happy with the results.

– [start quote] “Our daily phone log and recorded calls into our Internet phone number we’ve been very pleased with, and our website is beautiful – you’ve done one heck of a great job.” [end quote]

– If you’re tired of spending more on your marketing and not knowing what you’re getting in return, visit smartboxdentalmarketing.com/zetetics.

– And if you want to see how Dr. Ronald Receveur increased collections from $900K to more than $2 million in just five years without “selling,” you should go to www.doublecollectionswithoutselling.com.

– Tune in to the next podcast.

– Until then, keep moving forward.