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Patient Attraction Episode 1159
If there’s one thing that drives dental practices to distraction, it’s dental insurance. It’s really a love/hate kind of thing. Without dental insurance, many patients wouldn’t get dental care. But companies like Delta Dental are shifting more of the cost burden to patients. Many people now want only the care that insurance will cover. And the insurance companies are pushing back against even reasonable procedures while making billing more complicated than ever. After the break, I’ll tell you how you can avoid the hassle of dental insurance and earn more than you are now. Stay tuned.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur, CEO of SmartBox.
– The current state of dental insurance probably isn’t sustainable in the long run.
– Companies like Delta Dental reportedly give lip service to the idea of better patient outcomes.
– But they’re focused much more on shareholder value and C-suite bonuses.
– In many ways, dental insurance has become as much or more of a barrier to care than it is a help.
– Just ask the 1500 Washington State member dentists who filed a vote of no confidence petition with Delta Dental, also known as Washington Dental Service or WDS.
– They’re asking that the WDS board remove the current CEO, Jim Dwyer, who’s scheduled to retire next January.
– Dr. Cynthia Pauley, the current president of the Washington State Dental Association, said, “Under Mr. Dwyer’s tenure, Washington Dental Service …
– “… which should be a key partner with our profession in driving better patient outcomes …
– “… has instead become a barrier and antagonist to the dental profession.”
– Things have been brewing between Delta and its member dentists in Washington for some time, so this shouldn’t come as a surprise.
– Those dentists are fed up with unresponsive, profit-focused dental insurance companies.
– You probably are, too.
– We’re used to seeing dental insurance as just a fact of life, but we forget that the horse and buggy used to be a fact of life.
– Then something better came along, and the horse and buggy became a footnote in history.
– There’s no way to know for sure how dental insurance will evolve.
– But there is a way to make it pretty much irrelevant to your practice’s success.
– And that is to attract patients who really don’t care much about what their dental insurance policy will cover.
– Instead of operating a quantity practice, switch to a quality approach by getting better patients.
– You might be thinking that’s impossible.
– It’s true that making that switch relies in part on your market’s demographics.
– But SmartBox has helped hundreds of dentists make the transition to a “better patient” practice.
– One of those dentists is Dr. James Kiehl of southern New Hampshire.
– He told us, “Some of the advertising I’ve done in the past was more offer-driven, free exam, X-ray kinds of things.
– “When you bring patients in that way, you’re chasing them with the next offer or they’re chasing you for the next offer, all the way down the line.
– “With the Patient Attraction System, a lot of the new patients already are very knowledgeable about what they’re looking for.
– “Just the other day, I had a patient come in specifically wanting to talk about implants. – “He had heard us talk about implants and was ready to move forward.
– “That’s been nice to have them come in already pre-educated as to what we do here.
– “Since we’ve implemented our SmartBox Patient Attraction System, we’re definitely getting the quality patients that I want to see come into my practice.”
– Discover whether you can make dental insurance irrelevant to your practice’s success.
– Visit smartboxdentalmarketing.com and reserve your free, no-obligation Practice Discovery Session™.
– We’ll discuss your goals, your capabilities, and your particular market.
– After the session, you’ll receive your free Patient Attraction Roadmap™ as well.
– You can have less hassle, better dental patients, and more enjoyment from both your profession and life.
– Join me for our next podcast.
– Until then, keep moving forward.