Patient Attraction Episode 416
When you google a term, how often do you look beyond the first page of results? Research shows that 75 percent of people never make it past the first page. If you want the key to being on that first page, stay tuned.
– Colin Receveur here, and for the final two days of our series looking at websites that convert prospects into patients, we are going to talk about search engine optimization.
– We’ve covered the topic during our series, but I want to focus specific suggestions and tips in these two days.
– So without further ado, let’s talk about an underappreciated aspect of SEO, inbound links.
– Inbound links are fantastic if you can get them.
– They have a big benefit in giving your website authority.
– However, getting inbound links is very much out of your control.
– Even if you provide excellent content on your site or in your blog, others may or may not link to you.
– I’ve also discussed writing guest blogs, and having others write guest blogs for you.
– But such opportunities are few and far between, and they require work to set up.
– So inbound links really become an ROI issue.
– Much like social media, I would encourage you to take advantage of link-building opportunities when they present themselves, but I wouldn’t spend too much time or energy on it.
– And I certainly would not encourage you to pay for or use any other black hat tactic to building links.
– The best way to build your SEO is through traditional keyword optimization.
– That means incorporating the words your prospects are searching with into your content.
– Here are 5 tips for dentists who want to use keywords well:
- Use keywords naturally.
– Keywords should be used in the appropriate context in the content, just as if you were writing about the topic at hand without worrying about keywords.
– That means you shouldn’t use the same words over and over, as this keyword stuffing will not only help you, it will likely get you penalized by Google.
- Choose a few related keywords per page.
– If you use too many and/or unrelated keywords on a page, Google can’t tell what the page is about.
– If Google can’t tell what the page is about, it can’t give the page authority or rank.
- Use keywords in your headings and subheads.
– You may hear these referred to as H1 and H2 headings for how they are labeled in HTML code.
– Google emphasizes words in H1 and H2 more than regular body copy.
- Make sure to use a keyword in the name and alt tags of images.
- Use keywords in the URLs for your pages.
– The URL should tie to the subject of the page both for search engines and people.
– Come back tomorrow for our final day of our series when we will look at some behind-the-scenes efforts to boost SEO.
– Until then, keep moving forward.