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Patient Attraction Episode 726
There’s work, and then there’s passion. If your dental staff isn’t fired up and enthused about each new patient, you’re missing a lot of opportunities for increased collections. I’ll be back to tell how to make your practice staff become “Team You.” Stay tuned.
– Enthusiasm is contagious.
– If your staff isn’t enthusiastic about your practice, why should your patients be?
– Hi, and welcome to the Patient Attraction Podcast.
– I’m Colin Receveur, CEO and founder of SmartBox Web Marketing.
– Let’s face it: Like most of the “helping professions,” a lot of dentistry is repetition.
– After a while, that repetition can lead every day to become “just another day.”
– I’m guessing that you got into dentistry, at least in part, because you were passionate about helping people.
– Maybe your staff did, too.
– Think back to when you first opened your doors.
– What was the mood around the office?
– Happy, excited, expectant, eager?
– Now, think about yesterday at your practice.
– Has the fire gone out?
– If it has, your staff won’t be passionate about promoting your practice to others.
– And that can cost you.
– So, how do you rekindle passion for what you do?
– Take a typical startup company.
– There’s a huge sense of “anything is possible.”
– That’s exciting.
– Your staff has to know and buy into the possible.
– Your staff has to know that success will be rewarded.
– That what each of them does is important and valued.
– And that every one of them helps to improve lives every day.
– It’s your job to convince them why every patient is important.
– And that every patient is crucial to your shared success.
– Be the cheerleader for your staff.
– If you believe, and communicate your passion, they’ll believe.
– And their passion will make them your best marketers.
– But it’s up to you, as their leader, to make it happen.
– Join me for tomorrow’s podcast on adding visual content to boost your SEO.
– Until then, keep moving forward.