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Patient Attraction Episode 1003
Dental newsletters are a tried-and-true dental marketing tactic, but only if they’re done well. These days, your patients and prospects are spoiled for choice when it comes to dentists, and they expect more from a dental newsletter than the “same old, same old.” I’ll be right back to tell you why your newsletter might be withering on the vine and what you can do about it. Stay tuned.
– I’m Colin Receveur.
– Thanks for watching the Patient Attraction Podcast™.
– Dental newsletters are a great way to inform and motivate your patients and prospects.
– However, too many practices treat their newsletters as an afterthought.
– In a busy dental practice, the additional responsibility of writing and producing a monthly newsletter, or even a quarterly one, can become a burden.
– Quality can suffer, and quality is absolutely necessary these days if you’re going to keep your chairs full.
– Everything you do, everything you put out in your marketing, reflects on your practice.
– Here are 5 tips for better dental newsletters.
– Number 1: Decide what your priorities are for your newsletter.
– You can use a newsletter to stay in contact, to humanize your staff to your patients, and to inform them of interesting and useful developments.
– Your top priority should determine the frequency of your newsletter.
– That frequency should be the minimum that will accomplish your goal, because people are swamped by emails and snail mail pieces.
– Number 2: Delegate newsletter creation by your staff’s interests and ability.
– One of your staffpeople may be a good writer, while another may have an artistic bent.
– Delegating different aspects of creating a newsletter lessens the burden.
– Number 3: Keep it short.
– That applies to the total length as well as the individual articles.
– People are more pressed for time than ever, and attention spans are shorter.
– Number 4: Punch it up.
– Colorful photos and graphics add to your newsletter’s appeal and keep readers interested.
– Number 5: Edit and proofread.
– With online spelling and grammar checkers, there’s no reason your newsletter should be riddled with typos and bad grammar.
– Follow these 5 tips to produce quality dental newsletters that work for you.
– Join me for our next podcast.