Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Having trouble watching this video? Click here.
Patient Attraction Episode 888
Stem cells failed to live up to the initial hype, but as the years have gone by, they’re finding more and more application in medicine. Now, there’s a good chance that stem cells may make root canals obsolete, which would likely mean money out of your pocket. I’ll tell you why dentists must diversify their income streams when we come back.
– Welcome to the Patient Attraction Podcast™.
– I’m Colin Receveur.
– What if you could regenerate your patients’ pulp and dentin instead of performing a root canal?
– That’s the promise of research conducted as a joint venture by the Wyss Institute at Harvard University and the University of Nottingham.
– The researchers discovered that it’s possible to use regenerative fillings to stimulate the stem cells inside the tooth to repair the dentin layer.
– The fillings are made out of synthetic biomaterial that’s inserted into the tooth.
– That sounds like a dream come true, until you stop to think about what that could do to your revenues.
– How much money would you lose if you didn’t do root canals anymore?
– Of course, if this new therapy does become commonplace, it would replace that revenue stream, but not necessarily to the same extent.
– And it might cost additional money to become qualified to perform the procedure.
– While this advance isn’t on the near horizon, it brings up an important point.
– As technology continues to advance, dentists must diversify the services they offer.
– It’s not too soon to think about that because one or more of your revenue streams may be made obsolete.
– The only insurance you have against the march of technology is diversification.
– That means you have to attract the patients who will fuel those revenue streams.
– Is your current dental marketing accomplishing that, or are you getting one-and-dones, price shoppers, and insurance-driven patients?
– To attract the patients you want, you need a Patient Attraction System™.
– Are you ready to fast-track your success? Are you ready for more patients, more profits, and more freedom?
– If so, go to smartboxdentalmarketing.com/application.
– Until next time, keep moving forward.