Is The Practice Of Dentistry Failing You?

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Patient Attraction Episode 1204

– I’m Colin Receveur, founder and CEO of SmartBox.

– Thanks for watching the Patient Attraction Podcast™.

– All across the country, too many dental professionals wake up in the morning with the same thought.

– They wonder why they got into dentistry in the first place.

– Hopefully, that’s not you … but since you’re still watching, it probably is.

– If you’re truly tired of dentistry, nothing I can say will change that.

– But if you’d really like to recapture the joy you used to have in dentistry, and get paid well for your efforts, keep watching.

– Because together, we can change the practice of dentistry for you.

– That’s a tall claim, so let’s start with what’s not going right for you.

– You’re getting a lot of new patients, but they’re not the patients you need.

– Here’s what I mean by that.

– If you were getting the kinds of cases you really enjoy doing, you’d feel a lot better about going to the office.

– If you were getting well-paid for the work you do, you’d be enjoying life more.

– But you’re not, and you’re not.

– The reason you’re not getting what you need is almost certainly the nature of your marketing.

– If you’re getting low-value, price-shopping, insurance-driven, one-and-done patients, it’s because your marketing speaks to them.

– You’re probably marketing the way you see your competitors marketing: on low price, specials, discounts, and insurance acceptance.

– Don’t take my word for it; review what your marketing offers to your prospects.

– You get who you market to.

– Now, I don’t blame dentists for marketing that way.

– It’s how just about every dentist goes about getting new patients.

– You’re all competing for the same pool of prospects in your market.

– And it’s not a whole lot of fun.

– But as I mentioned in the beginning, dentistry should be both enjoyable and profitable.

– The solution to the problem you’re facing is to market successfully to the prospects who don’t care about discounts and insurance.

– That’s around 30 percent of most markets.

– Those are better patients, not because they’re more deserving of care.

– They’re better because they have the ability and willingness to pay more for the right dentist.

– And as a rule, they’re extremely loyal to the doctor they choose.

– That’s what SmartBox does.

– Our industry-leading Patient Attraction System™ helps more than 550 dentists on 3 continents get more and better patients.

– Not only do our doctors get more patients – they also get more profits and more freedom.

– Just ask Dr. Michael Abernathy, the founder of Summit Practice Solutions.

– He said, “If you’re not working towards something that’s going to give you freedom, what in the world are you working towards?

– “I’ll tell you: MORE WORK.

– “There’s a better way.

– “You just need the blueprint to build it.

– “I can say with all confidence that Colin Receveur knows what he’s doing to leverage the internet to help dentists attract more and better patients.” 

– Discover what our Patient Attraction System™ can do for your practice.

– Visit smartboxdentalmarketing.com and reserve your no-cost, no-obligation Practice Discovery Session™.

– After the session, you’ll receive your free Patient Attraction Roadmap™ as well.

– You’ll see how you can wake up in the morning feeling completely different about your profession.

– Join me for our next podcast.

– Until then, keep moving forward.