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Patient Attraction Episode 1142
SmartBox is devoted to helping dentists thrive. That holds true whether you’re a SmartBox dentist or not. We’ve introduced a suite of products – our Practice Perfection™ Suite – that will help you manage your online reputation, continually optimize your search engine page results, streamline your appointment process, and turn missed new patient opportunities into new appointments. After the break, I’ll tell you why our affordable Practice Perfection products should be part of your marketing approach. Stay tuned.
– Thanks for watching the Patient Attraction Podcast™.
– I’m Colin Receveur, founder and CEO of SmartBox.
– Dentists today are facing more competition for new patients than ever before.
– If you’re going to keep your chairs filled, you need every advantage you can get.
– But not only are you facing more competition – the nature of that competition is more complicated.
– The vast majority of dental prospects begin their search for a dentist online.
– Step 1 is showing up online when your prospects search for a dentist in your market.
– Few dental practices have the time or expertise to continually update their search engine optimization.
– That’s why your practice needs SmartBox’s Local360 search optimization.
– You get a done-for-you, cost-effective, turnkey, local search solution that works with your existing website to ensure you can be found online.
– But once your prospects find you, what will they find out about your practice?
– Online reviews and patient testimonials are the new word-of-mouth advertising.
– Research has shown that most people trust online reviews as much as they trust recommendations from colleagues or friends.
– Managing your online reputation is vital for getting more new patients.
– But just as with SEO, you and your staff probably don’t have time to continually monitor your online reviews.
– Enter SmartBox’s RAVE™ Reputation Management.
– RAVE automatically solicits reviews from your existing patients following each appointment.
– And your practice is immediately notified of all new online reviews so that you or your staff can quickly deal with any negative reviews.
– RAVE is the smart solution to protecting your online reputation.
– Once prospects have found your practice and read your reviews, they’ll hopefully set up an appointment.
– Most website-based appointment systems only give prospects the opportunity to send an appointment request.
– That’s several unnecessary barriers between your practice and a new patient.
– Apoint powered by LocalMed is very different.
– Apoint works seamlessly with your existing practice management software.
– Your practice displays only the appointment slots you want to fill.
– Your prospects and existing patients pick the days and times that work best for them.
– And you can see your online appointment rate increase by 35 to 70 percent and get much higher show rates.
– Of course, not everyone schedules online.
– Many prospects may call your practice instead.
– And every new patient caller who’s not appointed is a waste of your marketing dollars.
– SmartBox’s proprietary, dental-practice specific, Patient Attraction Phone Training and Certification program is the answer.
– Your incoming calls are recorded and analyzed by our Call Quality Analysts.
– You’re notified of any improvements your front office needs to make in phone technique.
– As a result, you can turn your front office into a new-patient-appointing powerhouse.
– Dr. Randy Schmidt of the Chicago area is a big fan of tracking and monitoring phone calls.
– He told us, “Our daily phone log and recorded calls into our internet phone number we’ve been very pleased with.
– “And our website is beautiful – you’ve done one heck of a great job.”
– SmartBox’s Practice Perfection™ Suite is available as a la carte services or as a complete package.
– For more information, email us at [email protected] or call 502-509-1413.
– Perfect your patient attraction efforts and get many more new patient butts in your chairs with our Practice Perfection™ Suite.
– Join me for our next podcast.
– Until then, keep moving forward.