Patient Attraction Episode 390
Welcome to the Saturday edition of the Patient Attraction Podcast. Today, I want to share the results of an email marketing survey that could help you stay in better contact with your dental patients and prospects. Stay tuned.
– I’m Colin Receveur, and today I want to tell you about a study done by email service provider Mailjet.
– Earlier this year, Mailjet surveyed 100 marketing experts from medium and large businesses in each of the US, France and Germany.
– Mailjet was looking at how the three countries differed on marketing.
– Frankly, I don’t care much about that and I doubt you do either.
– But there are some interesting statistics about US companies that I think come into play for domestic dentists.
– For instance, 90 percent of the American companies surveyed use social media marketing.
– This makes sense if you think about the medium and large brands.
– But does it make sense for dentists?
– Yes and no.
– I do not believe in the ROI on posting to your Facebook page or Twitter feed all day long.
– I do believe in using Facebook retargeting and sharing your press releases automatically to Facebook, Twitter and LinkedIn.
– The company also found that 85 percent of US companies want to avoid spamming people.
– Me too, and I recommend you do the same.
– Spamming is not only illegal, but it is bad business.
– No dental prospect is going to like you more because you filled up their inbox with unwanted emails.
– Third, 73 percent of the American’s surveyed said email marketing is very important or important to their marketing campaigns.
– I agree.
– We encourage our clients to use email as a way to follow-up with prospects and existing patients.
– Fourth, 93 percent of the US companies surveyed use A/B testing.
– This, too, is a great practice.
– Send out the same offer or material but with two different calls-to-action, wording or some other change and see which gets better results.
– A tried and true marketing method.
– Finally, 76 percent of those American representatives surveyed said email use with increase or stay the same over the next five years.
– If we have anything to say about it, that number is going to keep going up.
– Until tomorrow, keep moving forward.