International Study Has Good Info for Dentists

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Patient Attraction Episode 390

Welcome to the Saturday edition of the Patient Attraction Podcast. Today, I want to share the results of an email marketing survey that could help you stay in better contact with your dental patients and prospects. Stay tuned.

– I’m Colin Receveur, and today I want to tell you about a study done by email service provider Mailjet.

– Earlier this year, Mailjet surveyed 100 marketing experts from medium and large businesses in each of the US, France and Germany.

– Mailjet was looking at how the three countries differed on marketing.

– Frankly, I don’t care much about that and I doubt you do either.

– But there are some interesting statistics about US companies that I think come into play for domestic dentists.

– For instance, 90 percent of the American companies surveyed use social media marketing.

– This makes sense if you think about the medium and large brands.

– But does it make sense for dentists?

– Yes and no.

– I do not believe in the ROI on posting to your Facebook page or Twitter feed all day long.

– I do believe in using Facebook retargeting and sharing your press releases automatically to Facebook, Twitter and LinkedIn.

– The company also found that 85 percent of US companies want to avoid spamming people.

– Me too, and I recommend you do the same.

– Spamming is not only illegal, but it is bad business.

– No dental prospect is going to like you more because you filled up their inbox with unwanted emails.

– Third, 73 percent of the American’s surveyed said email marketing is very important or important to their marketing campaigns.

– I agree.

– We encourage our clients to use email as a way to follow-up with prospects and existing patients.

– Fourth, 93 percent of the US companies surveyed use A/B testing.

– This, too, is a great practice.

– Send out the same offer or material but with two different calls-to-action, wording or some other change and see which gets better results.

– A tried and true marketing method.

– Finally, 76 percent of those American representatives surveyed said email use with increase or stay the same over the next five years.

– If we have anything to say about it, that number is going to keep going up.

– Until tomorrow, keep moving forward.