Patient Attraction Episode 325
Welcome back for the fourth installment in our series on video content. Today I am going to tell you what to do with your awesome new video content. Stay tuned to find out.
– The next step in awesome video content is to use that awesome content to attract patients to your website.
– Video content is booming.
– It is everywhere you look because we are a visual society, and we respond to video.
– So where do you begin?
– Do you just throw it on YouTube and say a little prayer?
– Your first step is to get your awesome videos all over your website.
– Patients want to see what is going on in your office, and your website is your central hub of information.
– You might even consider replacing your text FAQ page by answering questions through video!
– You also will want to start posting your videos on YouTube.
– Google is now listing optimized YouTube videos ABOVE all of the organic rankings on the search results page.
– The question then becomes, “How do I optimize my dental videos?”
– Let’s start with the title and description.
– Both should be compelling and relevant.
– You want a visitor to be intrigued by the information you provide, but you don’t want to give too much away, either.
– A short summary of the content with a good number of keywords is the recipe for a perfect video description.
– But don’t stop there!
– Let’s not forget the power of tags and categories.
– Tags are a great way to use keywords, but don’t go overboard.
– 5 to 10 tags is sufficient for optimizing a video.
– You also should include a category for your video, as this will also boost optimization.
– I usually recommend using the education or health care category.
– Finally, you can optimize your video by syndicating your video.
– In other words, put that video in as many places as you can.
– Google won’t penalize you for duplicate videos, so share that content as much as possible!
– Each place you share should include a backlink to bring viewers directly to your website.
– Now that your videos are out there, let’s talk about how you can use videos to engage patients.
– In previous podcasts, we talked about the importance of interacting with patients using social media.
– These interactions build trust, communication, and authority on a topic.
– Instead of posting an article or written blog, why not post a 30- to 90-second video?
– Patients are much more likely to engage in a video than in something written.
– You can even add a call to action that asks patients to share or comment on your video posting.
– When you use video, you are capturing your patients’ attention and encouraging interaction.
– Take the next steps toward optimizing video content.
– Join me tomorrow as I wrap up our series on the power of video and summarizing my book, “Attract More Patients in the Next Six Months Than in the Last Six Years.”
– Until then, keep moving forward.