Is your marketing helping, hurting, or making no difference?
Take our quiz and find out!
Patient Attraction Episode 325
Welcome back for the fourth installment in our series on video content. Today I am going to tell you what to do with your awesome new video content. Stay tuned to find out.
– The next step in awesome video content is to use that awesome content to attract patients to your website.
– Video content is booming.
– It is everywhere you look because we are a visual society, and we respond to video.
– So where do you begin?
– Do you just throw it on YouTube and say a little prayer?
– Your first step is to get your awesome videos all over your website.
– Patients want to see what is going on in your office, and your website is your central hub of information.
– You might even consider replacing your text FAQ page by answering questions through video!
– You also will want to start posting your videos on YouTube.
– Google is now listing optimized YouTube videos ABOVE all of the organic rankings on the search results page.
– The question then becomes, “How do I optimize my dental videos?”
– Let’s start with the title and description.
– Both should be compelling and relevant.
– You want a visitor to be intrigued by the information you provide, but you don’t want to give too much away, either.
– A short summary of the content with a good number of keywords is the recipe for a perfect video description.
– But don’t stop there!
– Let’s not forget the power of tags and categories.
– Tags are a great way to use keywords, but don’t go overboard.
– 5 to 10 tags is sufficient for optimizing a video.
– You also should include a category for your video, as this will also boost optimization.
– I usually recommend using the education or health care category.
– Finally, you can optimize your video by syndicating your video.
– In other words, put that video in as many places as you can.
– Google won’t penalize you for duplicate videos, so share that content as much as possible!
– Each place you share should include a backlink to bring viewers directly to your website.
– Now that your videos are out there, let’s talk about how you can use videos to engage patients.
– In previous podcasts, we talked about the importance of interacting with patients using social media.
– These interactions build trust, communication, and authority on a topic.
– Instead of posting an article or written blog, why not post a 30- to 90-second video?
– Patients are much more likely to engage in a video than in something written.
– You can even add a call to action that asks patients to share or comment on your video posting.
– When you use video, you are capturing your patients’ attention and encouraging interaction.
– Take the next steps toward optimizing video content.
– Join me tomorrow as I wrap up our series on the power of video and summarizing my book, “Attract More Patients in the Next Six Months Than in the Last Six Years.”
– Until then, keep moving forward.