How Dentists Attract More and Better Patients (Part 7)

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Patient Attraction Episode 426

Welcome back to another Patient Attraction Podcast. Today, I’m going to tell you about the second of our four pillars in our patient attraction system: conversion. Stay tuned.

– Hi, Colin here and I want to channel my inner Alec Baldwin from the movie “Glengarry Glen Ross.”

– There is a great scene where he is just laying out some underperforming real estate salesmen.

– The language is definitely NSFW.

– But he tells the salesmen to ABC: Always Be Closing.

– I would change that just slightly to say that your marketing should ABC: Always be Converting.

– Converting is the second pillar of our patient attraction system.

– Top Website Qs:

  • Multiple / Old websites
  • Website Portable / Upgrade
  • Adobe Flash vs. HTML5
  • Scrolling banners
  • Reverse Contrast
  • Wrong Content or Over-Education
  • Leverage as a sales tool
  • Optimized for Google & Not Attracting New Patients

– Another method of conversion is video on your website:

  • What’s the first impression?
  • Your outdoor sign
  • Cialdini’s Weapons of Persuasion
  • Not going to meet you for a free consult
  • Camera Shake
  • Sound Echo
  • Backdrop
  • Outside Noise
  • Clinical Setting
  • Dialogue in Background
  • Bad Lighting
  • Exuding Professionalism

– Why leverage video?

– Comscore says people stay 2 minutes longer on your site.

– According to Moz, posts with video attract 3x more clicks.

– Forrester Research says websites with video are 53x more likely to rank page 1 on Google.

– And Marketingland says 62% of Google searches include video, and 80% of these videos come from YouTube.

– So remember: ABC.

– Come back tomorrow when we talk about follow-up.

– To get a copy of my presentation and much more information, text the word “Attract” to (502) 442-2513

– Until tomorrow, keep moving forward.